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EVENTS
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3 months ago
SEARCH ENGİNE OPTİMİZATİON
Five Steps for Optimizing Thin Content
We hear over and over again the importance of creating quality content in many mediums where SEO is talked about such as blog posts, events, and pod
4 months ago
The Complete List of Google Penalties – Manual Actions Guide
Table of Contents The Complete List of Google Penalties Web Spam Overview What is a Google Manual Action Penalty? What Happens When a Penalty i
We hear over and over again the importance of creating quality content in many mediums where SEO is talked about such as blog posts, events, and podca
5 months ago
LİNK BUİLDİNG
Opportunities to Obtain Backlink Through Natural Means and Tips on Internal Linking
Internal links and backlinks have an undeniable place in the world of SEO. Before discussing opportunities to obtain backlinks through natural means a
TECHNİCAL SEO
Xpath SEO: Scraping Data in Screaming Frog by Using XPath & Basic Commands
XPath, generally associated with crawling tools such as Screaming Frog, is a very useful query language in web scraping. XPath, which offers easier da
The 5 Most Common SEO Mistakes and Facts to Know
I met SEO in my college years, and I have been a part of the Zeo team for a long time. For all this time, I have had the chance to meet many people wh
10 months ago
Google’s December 2020 Core Update
If an increase or decrease has been experienced in the organic traffic and/or positions of your website as of the beginning of December, this is most
1 year ago
HTTP Status Codes
We all devote part of our daily lives to using the internet. Sometimes we use the internet to learn about a subject, do research on a product or buy a
What Are WebP and WebM and How to Use Them?
From past to present, web pages have undergone a great evolution. While the first websites consisted solely of text, visuals and videos have been inco
6 Reasons To Focus on Long Tail Keywords
Like many people, every day we enter dozens of queries into search engines, which have become part of our daily lives. When entering these queries, we
How Can You Succeed by Using Google Ads Data in SEO?
You can obtain great results if you carry out your SEO works with the data you have collected via Google Ads. I wanted to share with you some metrics
React SEO: The Best Optimization Methods for React Websites
In this article, you can find examples of how React can be compatible with SEO practises and how Google crawls this type of websites. You can follow r
Javascript SEO: What is SSR/CSR? Advantages and Disadvantages
Since you’re reading this article, you probably know that websites are made up of the trio of HTML, CSS and JavaScript. And as you already know,
2 years ago
KEYWORD RESEARCH
Keyword Research for SEO: A-Z Keyword Research Guide (2020)
Author: Çağatay Yazıcı Chapter 1: Basics of Keyword Research The first chapter covers the basic fundamentals of SEO keyword research. Before we dig in
What is the Meta Tag Update and Nosnippet Feature? How to use it?
On September 24, Google announced new meta tag properties and a new HTML attributes. The announcement posted on Google’s Webmasters Central blog
CONTENT STRATEGİES
SEO Guide In All Aspects for Beginners
Contents Searching to Meet the Need in the Age of Information Where Queries Meet Results: Search Engines Users Interaction with Search Engines Correc
SİTE SPEED & PERFORMANCE
AMP Guide 2019 – Vol.3
Much has been written and said about it. Those who love, those who don’t, those who are confused, those who are not sure whether to apply, those
What Awaits the SEO World in 2019?
We have entered 2019 and as expected the SEO world is changing in 2019. We may have a lot of questions about what trends are waiting for us, which ter
Local SEO Guide: What is and How To Do Local SEO?
Nowadays we learn about businesses or brands from online sources. Do you know how visible your own business is on the Internet? If you’re a loca
Featured Snippets Guide
Did Google’s snippet types start to get confusing when various terms like rich snippets, rich cards, schema markings, JSON-LD, and featured snip
4 years ago
Mozcon 2017 – Takeaways & Highlights
Yeay! It is #MozCon time of the year and Zeo shares all the highlights with you! MozCon started on July 17 with Rand’s opening speech as usual.
How to Calculate Your “Exact” Site Speed – Load Time?
There are lots of tools out there which lets you measure your load time of your website. GTmetrix and Pingdom are some of the widely used tools for lo
Notes from the Digitalzone 2017 Conference concerning the Digital Marketing World
Our writers Okan Çakır and Tevfik Mert Azizoğlu, work at Zeo Agency as SEO Analysts. Digitalzone, the biggest digital marketing conference in Eastern
