Zeo

1 week ago

NEWS FROM SECTOR AND ZEO

Digitalzone’20 Online: Presentation Summaries and Key Points

1 month ago

NEWS FROM SECTOR AND ZEO

2021 Guide for Digital Marketers: Recommendations From Top Experts

As digital marketing has already been a field of constant changes, today following updates, understanding the shifts in the consumer behaviour, analyzing the data and adapting to new developments is much more important than ever – because 2020 has changed a lot. We interviewed top experts so a...

2 months ago

SEARCH ENGİNE OPTİMİZATİON

Google’s December 2020 Core Update

If an increase or decrease has been experienced in the organic traffic and/or positions of your website as of the beginning of December, this is most likely because of Google’s 4th core algorithm update (broad core update), which was just around the corner for a while. The thing is, Google usu...

7 months ago

SEARCH ENGİNE OPTİMİZATİON

HTTP Status Codes

We all devote part of our daily lives to using the internet. Sometimes we use the internet to learn about a subject, do research on a product or buy a product. If we want to switch to another page after doing a search on Google or while browsing a website, we sometimes see that the ...

7 months ago

TECHNİCAL SEO

What Are WebP and WebM and How to Use Them?

From past to present, web pages have undergone a great evolution. While the first websites consisted solely of text, visuals and videos have been incorporated in time. On the other hand, these unavoidable improvements came to mean a great burden for web pages. Sizes that used to be expressed in kilo...

8 months ago

SEARCH ENGİNE OPTİMİZATİON

6 Reasons To Focus on Long Tail Keywords

Like many people, every day we enter dozens of queries into search engines, which have become part of our daily lives. When entering these queries, we might have many different purposes such as obtaining information, finding an address, buying a product, or accessing a website. The searches we enter...

9 months ago

SEARCH ENGİNE OPTİMİZATİON

How Can You Succeed by Using Google Ads Data in SEO?

You can obtain great results if you carry out your SEO works with the data you have collected via Google Ads. I wanted to share with you some metrics and data you can use on the SEO side. We use many paid SEO tools such as Ahrefs or SEMrush and we benefit from their data. ...

9 months ago

SEARCH ENGİNE OPTİMİZATİON

React SEO: The Best Optimization Methods for React Websites

In this article, you can find examples of how React can be compatible with SEO practises and how Google crawls this type of websites. You can follow recommendations in this article while changing substructure or creating a new website. Before moving onto SEO issue, we can understand in the image bel...

9 months ago

TECHNİCAL SEO

Javascript SEO: What is SSR/CSR? Advantages and Disadvantages

Since you’re reading this article, you probably know that websites are made up of the trio of HTML, CSS and JavaScript. And as you already know, along with the emerging technology, UI technologies have evolved, and websites have become virtually no different from mobile applications. We owe th...

1 year ago

KEYWORD RESEARCH

Keyword Research for SEO: A-Z Keyword Research Guide (2020)

Author: Çağatay Yazıcı Chapter 1: Basics of Keyword Research The first chapter covers the basic fundamentals of SEO keyword research. Before we dig into it, I will answer these basic questions: what keyword research is and why it is so important for SEO. If you are new in SEO, you might want to chec...