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7 days ago

PERFORMANCE MARKETİNG

How To Create A Search Campaign – How To Set Up Ad Groups And Keywords

2 weeks ago

MEASUREMENT

The Importance of Outbound Links, Outbound Link Tracking in Analytics

Links coming to a website can be regarded as a hot topic of the SEO process. They are even believed to significantly increase the organic visibility of backlinks. However, we do not always come across a strategy related to the links going out from a website. In fact, they are very important in terms...

1 month ago

CONTENT MARKETİNG

What are Different Types of Content Marketing? Inspirational Examples of Content Marketing from All Around the World

Content marketing, which has made quite a name for itself in recent years, is a strategic marketing approach that focuses on creating valuable, relevant, and consistent content to attract, retain, and ultimately win over a target audience, helping to build a strong “organic relationship”...

1 month ago

CONTENT STRATEGİES

Increasing Your SEO Visibility with Right Topic Clusters Strategy

After Google commissioned the RankBrain algorithm, the search results have started to be presented as a semantic whole by combining the most meaningful search result with related topics and word groups. We can say that with this development, a new era started for search engines. The introduction of ...

2 months ago

CONTENT STRATEGİES

Developing Marketing Strategies Through the OKR Method Around the Marketing Funnel + Template

  Table of Contents 1) The Traditional Marketing Funnel 2) Modern Marketing Funnels 2.a) TOFU 2.b) MOFU 2.c) BOFU 3) Developing Strategies Through OKR – Bonus: Template It is a great importance to create an activity plan in line with our own goals and strategies in addition to carrying ou...

2 months ago

SEARCH ENGİNE OPTİMİZATİON

Five Steps for Optimizing Thin Content

We hear over and over again the importance of creating quality content in many mediums where SEO is talked about such as blog posts, events, and podcasts. Yes, creating quality content is very important in terms of SEO, but what about the optimization of the thin contents we previously posted or of ...

3 months ago

CONTENT STRATEGİES

10 Tips to Increase Your Email Marketing Conversion Rates

Being an essential element of our daily life and one of the most important channels of digital marketing, email remains at the forefront of our focus in 2021. While social media marketing has increased its share in the game thanks to the opportunities offered by the platforms and the increasing numb...

3 months ago

SEARCH ENGİNE OPTİMİZATİON

The Complete List of Google Penalties – Manual Actions Guide

  Table of Contents The Complete List of Google Penalties Web Spam Overview What is a Google Manual Action Penalty? What Happens When a Penalty is Received from Google? What is the Duration of a Manual Action Penalty? Manual Action Types (Google Penalties) Reconsideration Requests Websites whos...

4 months ago

LİNK BUİLDİNG

Opportunities to Obtain Backlink Through Natural Means and Tips on Internal Linking

Internal links and backlinks have an undeniable place in the world of SEO. Before discussing opportunities to obtain backlinks through natural means and how you can easily implement an internal linking setup, I would first like to briefly mention the importance of links in SEO. With internal linking...

4 months ago

TECHNİCAL SEO

Xpath SEO: Scraping Data in Screaming Frog by Using XPath & Basic Commands

XPath, generally associated with crawling tools such as Screaming Frog, is a very useful query language in web scraping. XPath, which offers easier data extraction compared to programming languages such as Python and Javascript, enables users to obtain many kinds of information from a page in second...