For those who do not know: Conversion Rate Optimization
Conversion Rate Optimization, one of the most important issues in digital marketing today, is also known by the abbreviation CRO, which consists of the initials of the words Conversion Rate Optimization.
The complete removal of the obstacles to conversion on a page is called conversion rate optimization, which is achieved by examining the behavior and data of users.
We can perform conversion optimization by accurately optimizing the size and the position of a call to action button, the length of a conversion-oriented landing page, and the word groups used on the page.
How to achieve Conversion Rate Optimization?
Conversion Rate Optimization operations have many steps in them, from measuring your optimization goals to CRO research surveys, from A / B tests to the optimization stage. In this process, it is possible to provide more conversion rate by analyzing all the obstacles faced by the users, with the right software. Optimizations as a result of tests that are not properly constructed and measured, or measured incorrectly can lead to serious drops in your conversion rates. Therefore, it is very important to have a healthy measurement.
How does the Zeo team approach conversion rate optimization?
In our opinion, Conversion Rate Optimization is not a kind of optimization that must be implemented once, but one that must be applied constantly. While tests we applied on a data-oriented approach to increase conversion rates do not necessarily always have to be a winner, tests that will give us information about user behavior and increase our conversion rates should have certain statistical meanings.
While providing services to our clients at the conversion point, we ensure that we do not only provide the A / B tests and their results, but also the accurate measurements and that the work we do is repeatable. Thanks to the tools we use in the testing process, we can create the pages needed to make the test preparation processes faster and more practically and easily, thus we also expand our perspective on understanding the user behavior by taking the opinions of different departments within the agency.
Conversion Rate Optimization Process
Considering that the needs of brands are different and the areas in which they operate, we can easily say that the Conversion Rate Optimization processes differ. When we start the Conversion Rate Optimization process, we create a project plan by prioritizing the works that will contribute quickly, by asking the right questions to understand the all the requirements during the start-up meeting with the brand. Then we begin the optimization process by taking measurements like Conversion Rate Optimization research questionnaires, A / B tests. If you’d like to explore how the standard project flow should be in Conversion Rate Optimization studies, you can take a look at the flow used in the Conversion Rate Optimization process we’ve prepared for you:
What do our clients think about Zeo?
In our opinion, when an agency focuses on the process and moves away from producing results, it reduces its benefits to the customer. That’s why Zeo works on the strategy that will serve the client’s KPI’s right from the beginning of all SEO processes. As a result of the great cooperation we have with our customers’ teams, we achieve results we are proud of.
“The experience that impressed me most in Zeo; to meet our expectations in the best way, they created a very intimate, close and fast communication environment. They have a great, professional, experienced, fast support and solution providing team. Their analyzes, the solutions they offer, and the reports they share are certainly very satisfactory and guiding. Digitalzone, which they perform every year, is an event definitely not to be missed. If you want to work with experienced, high quality people who show ways and find solutions, you are at the right address.”
Business Development & Digital Marketing Manager – Hepsipay
“As Altınbaş, it is very important for us to display our products and special campaigns for our customers at the top ranks. With Zeo’s disciplined and project management-based solid operations, we started to get results in a short time. We offer our thanksto the Zeo Agency for their effective work on this matter.“
E-commerce Manager – Altınbaş
“We made a deal with the Zeo Agency in 2016, when we were developing an e-commerce site instead of our old corporate website, to manage all the SEO activities during and after the site transition. We had a very successful site transition process and we maintained our ranking in the words we were strong. Moreover, we have dominated the sunglasses market in Google rankings with successful on-site SEO work done in the development stage of our e-commerce site, with the right content and link development strategies; As of 2018, we are in the first page of 250 of the 500 keywords we follow with the highest volume and we are on the first page in 483.”
Head of E-commerce – Atasun Optik
“We are delighted to have worked in harmony with the Zeo Agency team. After we met with Zeo Agency, we started to get positive results in content suggestions and brand recognition.”
Vice President – Hobium
Innovative, young, eager and fast. In short, Zeo. Zeo Agency, which made it feel that it was Turkey’s most dynamic, innovative and energetic agency during the period we were working together, adds strength and meaning to the Kuveyt Turk’s internet sites with its non orthodox ideas and practices.”
Senin Bankan Marketing Specialist – Kuveyt Türk
During the years we have worked together, we have the privilege of getting service like the first day we started to cooperate from a company with a dynamic and innovative team that doesn’t lose anything from business excitement and quality service understanding. We would like to thank each team member for their service and dedicated work by adopting our brand like their own company’s brand.”
Digital IT Manager – Yves Rocher
Success Stories of Clients with Zeo
In our opinion, a real success makes itself mentioned a lot. Moreover, in areas such as SEO and Performance where organized work is needed, this success is the result of a true team work. We sat before the camera with our clients which we created great jobs together and talked about the processes that brought us this success. In our last video, you can view our work as a Case Study by Google, in which we have proven ourselves on the Performance side in addition to SEO.
Frequently Asked Questions About Conversion Rate Optimization
Which consultants will help you?
In Zeo Agency, the Performance Marketing department works entirely on the basis of agile management principles. At the beginning of the project, the manager assigned to the project with the role of “Product Owner” is responsible for all project communications and strategies. All the work items to be made during the project are readied according to the briefs prepared by our team and our ScrumMaster and presented to you according to the PO’s control. We would like to introduce you to some of the names that will guide your Conversion Rate Optimization strategy, in case we work together.