Until today, as Zeo Agency, we have supported more than 300 different brands in digital to be more successful. During the data analysis process, we offer a rich range of services: from infrastructure studies focused on collecting detailed data about your visitors, to creating estimation analysis utilizing learning models; from data integration with third-party service providers to the creation of reporting interfaces.
A Summary for the Unfamiliar: Data Analysis
Data Analysis in Digital is the completion of analyzes by selecting correct data analysis techniques after collecting data which have sufficient details with accurate methods in the structures of correct databases.
Finding the correlation between the metrics of the data in the existing data sources used, the conversion of the information obtained from these into test scenarios, extracting stories of the information obtained from the data using the correct visualization methods, and making data-oriented decisions as a result of all these operations are within the scope of the field of data analysis.
Determining the positions of players in a sector, examining the changes in dynamics within the sector according to time and other metrics, and interpreting the results of the actions taken can be given as examples of the subjects analyzed in the data analysis.
How to perform Data Analysis?
Data analysis is basically applying the correct analysis method within statistical significance. It is important to know that correlation is not necessarily a causality every time, and the results obtained should have certain margins of error, and the results of the analysis should be presented in a way that is reproducible.
Analysis process should always start with a “Why?” question and continue by thinking how to construct analyzes that can answer that question. The analyst should be aware that not all theories put forward may be accurate, and even that in some cases there may not be enough data and/or data sources available to reach an answer, and should always be on the lookout for new data sources.
How does the Zeo team approach Data Analysis?
We construct data analysis processes on finding extra and more efficient data sources and obtaining the highest level of information we can acquire from them. We test the accuracy of the data we use in the analysis processes, act with the principle of not achieving any results rather than reaching a false conclusion, and we also present within which values the confidence intervals of the measurements we performed are distributed.
We do not limit our analysis to the tools currently used, we provide access to the most detailed data and external sources available, we collect data with data mining techniques, and present the most detailed analyzes available in today’s world by using machine learning and deep learning techniques.
The Process of Data Analysis
The Process of Data Analysis must be constructed with the right structure. You can examine the steps taken during the process of data analysis below:
What do our clients think about Zeo?
In our opinion, when an agency focuses on the process and moves away from producing results, it reduces its benefits to the customer. That’s why Zeo works on the strategy that will serve the client’s KPI’s right from the beginning of all SEO processes. As a result of the great cooperation we have with our customers’ teams, we achieve results we are proud of.
“The experience that impressed me most in Zeo; to meet our expectations in the best way, they created a very intimate, close and fast communication environment. They have a great, professional, experienced, fast support and solution providing team. Their analyzes, the solutions they offer, and the reports they share are certainly very satisfactory and guiding. Digitalzone, which they perform every year, is an event definitely not to be missed. If you want to work with experienced, high quality people who show ways and find solutions, you are at the right address.”
Business Development & Digital Marketing Manager – Hepsipay
“As Altınbaş, it is very important for us to display our products and special campaigns for our customers at the top ranks. With Zeo’s disciplined and project management-based solid operations, we started to get results in a short time. We offer our thanksto the Zeo Agency for their effective work on this matter.“
E-commerce Manager – Altınbaş
“We made a deal with the Zeo Agency in 2016, when we were developing an e-commerce site instead of our old corporate website, to manage all the SEO activities during and after the site transition. We had a very successful site transition process and we maintained our ranking in the words we were strong. Moreover, we have dominated the sunglasses market in Google rankings with successful on-site SEO work done in the development stage of our e-commerce site, with the right content and link development strategies; As of 2018, we are in the first page of 250 of the 500 keywords we follow with the highest volume and we are on the first page in 483.”
Head of E-commerce – Atasun Optik
“We are delighted to have worked in harmony with the Zeo Agency team. After we met with Zeo Agency, we started to get positive results in content suggestions and brand recognition.”
Vice President – Hobium
Innovative, young, eager and fast. In short, Zeo. Zeo Agency, which made it feel that it was Turkey’s most dynamic, innovative and energetic agency during the period we were working together, adds strength and meaning to the Kuveyt Turk’s internet sites with its non orthodox ideas and practices.”
Senin Bankan Marketing Specialist – Kuveyt Türk
During the years we have worked together, we have the privilege of getting service like the first day we started to cooperate from a company with a dynamic and innovative team that doesn’t lose anything from business excitement and quality service understanding. We would like to thank each team member for their service and dedicated work by adopting our brand like their own company’s brand.”
Digital IT Manager – Yves Rocher
Success Stories of Clients with Zeo
In our opinion, a real success makes itself mentioned a lot. Moreover, in areas such as SEO and Performance where organized work is needed, this success is the result of a true team work. We sat before the camera with our clients which we created great jobs together and talked about the processes that brought us this success. In our last video, you can view our work as a Case Study by Google, in which we have proven ourselves on the Performance side in addition to SEO.
Frequently Asked Questions About Data Analysis
You may have specific concerns right before you enter into an agreement with a new partner. First of all the time aspect of making a wrong decision in the process, during which you put forward some valuable time investment, will probably outweigh your financial loss. For this reason, we’ve compiled frequently asked questions from our customers over the years.
Which consultants will help you?
In Zeo Agency, the Data Analysis department works entirely on the basis of agile management principles. At the beginning of the project, the manager assigned to the project with the role of “Product Owner” is responsible for all project communications and strategies. All the work items to be made during the project are readied according to the briefs prepared by our team and our ScrumMaster and presented to you according to the PO’s control. We would like to introduce you to some of the names that will guide your Data Analysis strategy, in case we work together.