For those who do not know: What is Performance Marketing?
Performance marketing is a marketing strategy that covers all of the advertising works carried out on digital channels. It is a marketing method in which the strategies can be determined dynamically since it enables much more detailed measurement than traditional marketing methods. Performance marketing has different purchasing options like cost-per-click (CPC), 1000 cost-per-mille (CPM), and so on. This also allows the choice of models for different marketing strategies.
For Beginners: How to do Performance Marketing? What does it include?
In digital, performance marketing covers all areas suitable for advertising through digital marketing channels. While these are led by ads published in search results pages of search engines, web sites within visual ad networks, social networks such as Youtube and Facebook are also among the areas where internet users can be reached in performance marketing. Performance marketing is run based on campaigns over digital marketing tools such as Google Ads, Yandex Direct, Facebook Ads, LinkedIn Ads, and their performances are also tracked through these tools. Special campaign offers and costing strategies are included in each digital marketing tool specific to them, as well as machine learning-based bidding strategies, creation of customized audiences, and targeting of specific audiences. Performance Marketing, which includes CPC (Cost Per Click), simplifies real-time ROI (Return on Investment) measurement.
How does the Zeo team approach Performance Marketing?
The Zeo team has an approach that is data and automated oriented in Performance Marketing and a dynamic and interaction-oriented approach from a creative point of view. While aiming at an accurate measurement of data, choosing the right bidding strategies and creating detailed insights with statistical data analysis methods on the data-driven side; on the automation side, it provides a perspective on accelerating and enriching marketing processes by using technologies such as scripts and API technologies. In addition to effective data-driven campaign management and automated problem-solving capabilities, the Zeo team also focuses on creative solutions to enhance interaction. It performs landing page optimizations and A / B testing applications to improve the performance of campaign landing pages.
Performance Marketing Analysis Process
When we consider that each brand’s priorities and needs are different, we cannot talk about a uniform Performance Marketing analysis process. When we start the Performance Marketing Analysis process, we create a project plan by prioritizing the works that will contribute quickly, by asking the right questions to understand the all the requirements during the start-up meeting with the brand. If we go before that, after we ask our potential customers about their product / service, during the preparations we make for the meetings, we prepare a preliminary analysis report that touches the issues we wish to mention, which may bring wins. If you want to examine how standard flow should be, you can take a look at the flow used in the Performance Marketing analysis process we’ve prepared for you:
What do our clients think about Zeo?
In our opinion, when an agency focuses on the process and moves away from producing results, it reduces its benefits to the customer. That’s why Zeo works on the strategy that will serve the client’s KPI’s right from the beginning of all SEO processes. As a result of the great cooperation we have with our customers’ teams, we achieve results we are proud of.
“Before working with Zeo, we had important problems, especially in planning and measurement issues. Since we could not get complete measurements and reports, we have had serious difficulties in our evaluations. Zeo was to Evaluation of the data correctly in accordance with scientific rules was the most important issue for us. In ZEO, there is a culture of measurement and evaluation above all. We are impressed by the fact that their approaches are entirely data-driven. We are being made happy with the fact that they own the work they have done, they give perpetual feedback, and they are in a constant improvement cycle. We have discovered ways to get more customers by spending less together.”
Dr. Kadir Kırmızı
General Manager – turna.com
“Before we started working with Zeo, we believed that we were unable to get a return on our investment in Google Ads, and that we couldn’t properly perform performance optimization. After we were sure that we have left campaign performance management to expert hands, we were able to direct all of our time to development and integration. Our “campaigns” were replaced by campaigns that are generated faster, that are localized without creating any burden on us with assistance from ZEO’s business partners, that are constantly optimized, that can be tracked instantly via dashboards, with conversion tracking which can be interpreted with practical, detailed and intelligible reports. We see ZEO as a part of our team independent from the location.”
International Digital Marketing Manager – Acibadem Healthcare Group
“International success stories and segmentation/diversity of Zeo Agency’s customers were the main reasons for us to work with them in the first place. At the very first meeting with them, we were convinced by their knowledge. They think like us, they work like us and they behave like us. What differentiates them from other service providers is discipline and communication. After working with them, we observed a significant amount of increase in digital channels of Foriba. Thanks to them, we acquired quality traffic and potential customers. That enabled us to have more meetings with good leads and affected sales directly.”
Marketing Director – Foriba
Success Stories of Clients with Zeo
In our opinion, a real success makes itself mentioned a lot. Moreover, in areas such as SEO and Performance where organized work is needed, this success is the result of a true team work. We sat before the camera with our clients which we created great jobs together and talked about the processes that brought us this success. In our last video, you can view our work as a Case Study by Google, in which we have proven ourselves on the Performance side in addition to SEO.
Frequently Asked Questions About Our Performance Marketing Service
You can have specific concerns right before you deal with a new partner. First of all, the time aspect of making a wrong decision in a 12-month Performance Marketing process, in which you will make a valuable time investment, will probably outweigh your financial loss. That’s why we have compiled the frequently asked questions from you for years.
Which consultants will help you?
In Zeo Agency, the Performance Marketing department works entirely on the basis of agile management principles. At the beginning of the project, the manager assigned to the project with the role of “Product Owner” is responsible for all project communications and strategies. All the work items to be made during the project are readied according to the briefs prepared by our team and our ScrumMaster and presented to you according to the PO’s control. We would like to introduce you to some of the names that will guide your Performance Marketing strategy, in case we work together.