User queries made with the aim of purchasing a product or service are called queries with transactional intent. Users perform such queries after they have decided to buy a given product or service. Queries made by users who have a transactional intent usually contain words such as "buy" or "discount." Such queries can be considered as those with the highest traffic potential for related websites. So, naturally, competition in the results of such queries is fierce (ex. the query "macbook pro discount" made on search engines).