What is Content Marketing?
Content Marketing is a strategic marketing approach that enables consistent content withcertain value and relevance, starting with comprehensive orientation research, to understand the user intent and consequently to trigger target audience.
For Beginners: How is Content and Orientation Marketing Accomplished?
We can say that the identification of objectives and tasks are key elements of content marketing. Because these definitions allow you to decide what kind of content you should produce and you should not produce. In a process that starts with comprehensive keyword research, you can bring your audience closer to your brand with the right content strategy.
How does the Zeo team approach Content Marketing?
Determining the content strategy, content production, publishing the content and then measuring the performance of the content are the primary topics of the main business process of the Zeo team. However, there are many steps that need to be taken and followed under all these topics. As Zeo Agency, we share the following process with our customers in order to provide the best experience to them for the content and orientation marketing and for them to get the best conversion. In addition, we also provide training support according to their needs.
Content Analysis Process
It is not possible to talk about a uniform content and orientation strategy as the goals of brands in content and orientation marketing may differ. The content and orientation strategy should be tailored to the goals and needs of the brand. At the start of the process, during the orientation research at our initial meeting with the brand, we ask the right questions to understand all the requirements, and then we set up a strategy by prioritizing the works that will contribute quickly. However, if you want to examine how standard flow should be, you can take a look at the flow we’ve prepared for you, that is used in the Content and Orientation Marketing process:
What do our clients think about Zeo?
In our opinion, when an agency focuses on the process and moves away from producing results, it reduces its benefits to the customer. That’s why Zeo works on the strategy that will serve the client’s KPI’s right from the beginning of all SEO processes. As a result of the great cooperation we have with our customers’ teams, we achieve results we are proud of.
“The experience that impressed me most in Zeo; to meet our expectations in the best way, they created a very intimate, close and fast communication environment. They have a great, professional, experienced, fast support and solution providing team. Their analyzes, the solutions they offer, and the reports they share are certainly very satisfactory and guiding. Digitalzone, which they perform every year, is an event definitely not to be missed. If you want to work with experienced, high quality people who show ways and find solutions, you are at the right address.”
Business Development & Digital Marketing Manager – Hepsipay
“As Altınbaş, it is very important for us to display our products and special campaigns for our customers at the top ranks. With Zeo’s disciplined and project management-based solid operations, we started to get results in a short time. We offer our thanksto the Zeo Agency for their effective work on this matter.“
E-commerce Manager – Altınbaş
“We made a deal with the Zeo Agency in 2016, when we were developing an e-commerce site instead of our old corporate website, to manage all the SEO activities during and after the site transition. We had a very successful site transition process and we maintained our ranking in the words we were strong. Moreover, we have dominated the sunglasses market in Google rankings with successful on-site SEO work done in the development stage of our e-commerce site, with the right content and link development strategies; As of 2018, we are in the first page of 250 of the 500 keywords we follow with the highest volume and we are on the first page in 483.”
Head of E-commerce – Atasun Optik
“We are delighted to have worked in harmony with the Zeo Agency team. After we met with Zeo Agency, we started to get positive results in content suggestions and brand recognition.”
Vice President – Hobium
Innovative, young, eager and fast. In short, Zeo. Zeo Agency, which made it feel that it was Turkey’s most dynamic, innovative and energetic agency during the period we were working together, adds strength and meaning to the Kuveyt Turk’s internet sites with its non orthodox ideas and practices.”
Senin Bankan Marketing Specialist – Kuveyt Türk
During the years we have worked together, we have the privilege of getting service like the first day we started to cooperate from a company with a dynamic and innovative team that doesn’t lose anything from business excitement and quality service understanding. We would like to thank each team member for their service and dedicated work by adopting our brand like their own company’s brand.”
Digital IT Manager – Yves Rocher
Success Stories of Clients with Zeo
In our opinion, a real success makes itself mentioned a lot. Moreover, in areas such as SEO and Performance where organized work is needed, this success is the result of a true team work. We sat before the camera with our clients which we created great jobs together and talked about the processes that brought us this success. In our last video, you can view our work as a Case Study by Google, in which we have proven ourselves on the Performance side in addition to SEO.
Frequently Asked Questions about Content and Orientation Marketing
You can have specific concerns right before you deal with a new partner. First of all, the time aspect of making a wrong decision in a 12-month SEO process, in which you will make a valuable time investment, will probably outweigh your financial loss. That’s why we have compiled the frequently asked questions from you for years.
Which consultants will help you?
In Zeo Agency, the SEO department works entirely on the basis of agile management principles. At the beginning of the project, the manager assigned to the project with the role of “Product Owner” is responsible for all project communications and strategies. All the work items to be made during the project are readied according to the briefs prepared by our team and our ScrumMaster and presented to you according to the PO’s control. We would like to introduce you to some of the names that will guide your Content Marketing strategy, in case we work together.