Categories

Link Building

Sponsored Tag

The "sponsored tag" is used for hyperlinks that are advertisements, sponsored, or paid placements.
Link Building

UGC Tag

The tags used in backlinks given through user-generated content are called ugc tags
Technical SEO

Meta Keywords

Refer to keywords in the source code that give information to the search engines about the page.
Link Building

Dofollow Link

When an external link from a website is marked as "dofollow", it means that the origin site passes its authority to the destination site and Google knows about it.
Other

Wordpress

One of the most popular content management systems that allows you to create and manage websites for free.
Technical SEO

What does Whois mean?

Refers to the service that provides access to a lot of information about domain names.
Technical SEO

WebP

Refers to an image format designed to create files that are smaller for the same quality.
Technical SEO

WebM

Refers to a file format capable of making audio and video files considerably smaller.
Technical SEO

VPN

Refers to an encrypted connection over the Internet from a device to a network.
Technical SEO

UTM

Refers to pieces of code that allow traffic-related information to be displayed and analyzed.
Technical SEO

User Agent

Refers to the robots.txt command for giving permissions to bots visiting a website.
Technical SEO

What is URL?

Refers to unique web addresses that provide access to a resource on the Internet.
Technical SEO

TTFB (Time to First Byte)

Refers to the time between the browser requesting a page and when it receives the first byte of information from the server.
Link Building

Trust Flow

Developed by Majestic, Trust Flow is a metric that measures the trustworthiness of websites.
Content

Transactional Intent

User queries made with the aim of purchasing a product or service are called queries with transactional intent.
Content

TF - IDF

TF measures the keyword density, while IDF measures how many different texts the keyword appears in.
Technical SEO

Sitelinks

Refer to hyperlinks beneath the main URL that appear under search results pages.
Technical SEO

Server Side Rendering (SSR)

Refers to the technique by which the request is processed by the server and the output is passed to the browser.
Technical SEO

SERP (Search Engine Result Page)

Refers to web pages served to users when they search for something online using a search engine.
Measurement

SEO Visibility

SEO Visibility, a scoring metric, is an indicator of how visible a website is in search results.
Measurement

Search Console

It is a free Google tool that helps monitor the performance of a website and allows users to take a number of actions related to that website.
Technical SEO

Rich Snippets

Refer to rich fields that contain page-related information other than title, description, and URL on result pages.
Link Building

Referring Domains

The value showing the number of different domains from which a website has backlinks.
Measurement

Rank Tracker

Tools that help you keep track of all your rankings on your target keywords.
Technical SEO

Pop-up

Refers to pop-up windows that users encounter when they visit a page.
Technical SEO

Pogo Sticking

It occurs when a user performs a search, clicks on a result, and very quickly clicks back to the search result page.
Technical SEO

What is Path/Subfolder?

Subfolder refers to a folder on a computer that is located within another folder while a path refers to links formed by the ordering of folders.
Measurement

Paid Traffic

Paid traffic is characterized by the fact that it comes from paid promotions or advertisements.
Technical SEO

PageSpeed Insights

A Google tool that provides information about page opening speeds and user experience metrics.
Link Building

What does PageRank mean?

This is a metric developed by Google to measure the importance of website pages.
Link Building

Other Anchor Texts

Hyperlinks that contain words that are not keywords or brand names are used are called other anchor text.
Content

Navigational Intent

Queries of users who know what they are looking for and search for a helpful resource are called queries with navigational intent.
Link Building

What is Naked Link?

Naked links are hyperlinks that use the URL itself as the anchor text rather than a keyword.
Link Building

Money Anchor Text

Money anchor texts are hyperlinks that contain keywords which the website getting the backlink uses to achieve sales.
Technical SEO

LSI (Latent semantic indexing)

Refers to a technique for examining the relationship between content and keywords used which user searches.
Other

Local SEO

Refers to a set of practices to improve the performance of websites in local searches.
Link Building

Link Juice

Link juice is the ranking potential distributed among the relevant pages or websites through hyperlinks.
Link Building

Link Farm

Websites that contain a large number of irrelevant links are called link farms.
Link Building

Link Bait

Link Bait is the method by means of which interesting and quality content that users will willingly share with the people around them is created.

Lighthouse

An open source performance analysis tool developed to improve the performance of websites.
Content

What is Keyword Stuffing?

The method of hiding keywords on the page in a way that is invisible to users is called keyword stuffing.
Content

Keyword Cannibalization

Keyword cannibalization is when a given user query is targeted by multiple pages belonging to the same website.
Technical SEO

Jump Link

Links that allow users to flow through seemingly long and complex website pages.
Technical SEO

JavaScript

A popular software language that adds functionality, interaction, and dynamism to the page.
Technical SEO

IP (Internet Protocol)

Refers to unique sequences of numbers assigned by service providers for devices connected to the Internet to communicate.
Content

Informational Intent

User queries that are carried out to gain information about a topic, to get answers to a question, or to satisfy one's curiosity about a topic are called queries with informational intent.
Technical SEO

Index

Index refers to the archive of web pages created for users by Google.
Content

Image Title

Title tags that help search engine bots make sense of the image are called image titles.
Technical SEO

HTML (Hyper Text Markup Language)

A text markup language that enables the creation and editing of web pages and their components.
Technical SEO

Hosting & Server

Refers to the service for enabling users to access a website.
Link Building

What are Hidden Links?

Links whose font colors are the same as the background of a website are called hidden links.
Link Building

Guest Posting

Webmasters can serve as guest bloggers on different websites operating in their field of activity.
Measurement

Google Trends

Offers data based on Google Search, which shows how frequently a particular search term is searched by users.
Measurement

Google Tag Manager (GTM)

Refers to the tool that allows you to manage custom codes and tags on the website.
Other

Google My Business

Helps businesses to become more visible on Google searches and maps.
Other

Google Discover

Proactively serves relevant content to users based on their interests.
Technical SEO

Googlebot

Refers to the software developed by Google to create a searchable index and crawl the web.
Technical SEO

FTP (File Transfer Protocol)

An Internet protocol that allows the exchange of files between two online computers.
Technical SEO

FMP (First Meaningful Paint)

The metric representing the time it takes for a page's primary content to appear on the screen.
Technical SEO

FID (First Input Delay)

Refers to the metric that represents how quickly a response is given when an action is requested after the page is loaded.
Technical SEO

Featured Snippets

Short snippets of text that appear at the top of Google's search results in order to quickly answer a searcher's query.
Technical SEO

FCP (First Contentful Paint)

Refers to the point at which the first pixel renders on a screen after a user navigates to a web page.
Link Building

Exact Match Anchor Text

Hyperlinks containing the targeted keyword are called exact match anchor texts.
Content

Evergreen Content

SEO-friendly content that is not outdated and can be continuously consumed by users is called evergreen content.
Technical SEO

Dynamic Rendering

An intermediate solution developed to facilitate the crawling of bots on JavaScript-based sites.
Other

ASO (App Store Optimization)

Refers to optimization practices aimed at making mobile apps more visible in stores.
Technical SEO

Allow Command

Refers to the code for web pages that are to be crawled and indexed.
Measurement

A/B Test

A way to compare different versions of strategies to figure out which performs better.
Technical SEO

Proxy

Refers to connecting to the Internet via a proxy server.
Content

On Page SEO

All actions taken to comply with Google criteria and improve the performance of a website on search engine results pages are called On-Page SEO activities.
Link Building

Internal Links

Hyperlinks that direct users from one page to another within a website are called internal links.
Measurement

Direct Traffic

Direct traffic, a Google Analytics metric, refers to users entering a URL into their browser to directly access the website.
Technical SEO

DCL (DOM Content Loaded)

Refers to the time frame from entering a web page to the loading of the content.
Technical SEO

What is CSS Sprite?

Refers to the process of combining multiple images and retrieving over a single image file.
Technical SEO

CSS

A markup language that helps visually shape the elements of a web page.
Technical SEO

Critical Rendering Path

Refers to a specific set of steps that must be completed before any page content can be shown to a visitor.
Technical SEO

Crawl Depth

The term crawl depth refers to how many pages a search engine's bot will access and index on a site.
Content

Content Marketing

The method of promoting a product, service, or brand of a website through content that will benefit the users is called "content marketing".
Link Building

Compound Anchor Text

Compound anchor texts are hyperlinks that possess the characteristics of different types of anchor texts.
Content

Commercial Intent

User queries that are made by users who intend to make a purchase but want to do research and obtain information beforehand are called queries with commercial intent.
Technical SEO

CMS (Content Management System)

CMS refers to systems where content can be managed, edited or various updates can be made.
Technical SEO

What is Cloaking?

Refers to the technique by which search engine bots are directed to a specially prepared page.
Technical SEO

Client Side Rendering (CSR)

Refers to the technique by which the HTML file is processed by the browser and the content is rendered by the browser.
Link Building

Citation Flow

Developed by Majestic, Citation Flow is a metric that is calculated using the number of backlinks on a website.
Link Building

Broken Link

Hyperlinks on a page that do not work for one reason or another are called broken links.
Technical SEO

Breadcrumb

Breadcrumbs are a navigation aid that helps users easily understand the relation between their location on a page and higher-level pages.
Link Building

Brand Anchor Text

Hyperlinks that are brand names and direct users to the brand website are called brand anchor texts.
Other

Black Hat SEO

Refers to malicious activities for manipulating search engine results.
Link Building

What does Backlink mean?

Reference links that direct users from one website to another are called backlinks.
Link Building

What is Anchor Text?

Anchor text refers to the hyperlinks that are used to direct users to another page.
Technical SEO

AMP (Accelerated Mobile Pages)

AMP helps mobile pages load faster by keeping them in Google's cache.
Content

What is Alt Text?

The alt text tag helps search engine bots to make sense of a given image. Alt text tags are visible to both visitors and engine bots.
Other

What does Above The Fold mean?

Refers to the content a viewer logging into a website sees before they scroll down.
Content

What is 10x Content?

The concept of 10x content, which was first used by Rand Fishkin in his video series called Whiteboard Friday, refers to content that is 10 times stronger than regular content.
Content

Keyword Density

Keyword density is the term used to express how often a targeted keyword is used on a web page.
Measurement

CTR (Click Through Rate)

Defined as the ratio of the total number of clicks to the total number of impressions.
Content

User Comments

User comments about the content of a web page are of great value. Google gives great importance to user experience, and therefore, to users' positive or negative comments.
Content

Long Tail Keywords

Keywords the user query volumes of which are lower than those of short-tail keywords and usually consist of three or more words are called long-tail keywords.
Content

Short Tail Keywords

Keywords that consist of one or two words, offer the most general framework, and have the highest search volumes are called short-tail keywords.
Content

Keyword

The words or phrases that most accurately represent the content on a page are called keywords.
Content

Thin Content

Irrelevant and insufficient content that is not suitable for the target audience and does not meet the user demand is called thin content.
Content

Category Content

SEO-friendly content that is created in order to inform website visitors and search engine bots about a category is called category content.
Content

User Intent

User intent refers to the reasons why users perform a given query, and it is a concept of significant importance for both websites and search engines.
Content

Image Optimization

The process of optimizing images in terms of SEO and user experience is called image optimization.
Content

Duplicate Content

Identical or fairly similar pieces of content on the same or different websites are called duplicate content.
Content

Blog Content

The set of SEO-friendly content published on blogs or in the blog sections of websites are called blog content.
Content

Keyword Research

Keyword research is one of the most important search engine optimization tools. Activities concerning search volumes and user queries as a result of which a website is ranked or wants to be ranked are called keyword research.
Link Building

Spam Link

Artificial, bad, or manipulative links are called spam links.
Link Building

Nofollow Tag

Nofollow tag is the href rel tag that gives the signal to the search engine bots to disregard specific links.
Other

Ranking Factor

Describes the criteria applied by search engines when compiling the rankings of their search results.
Other

Negative SEO

Any malicious and unethical practice aimed at sabotaging the search rankings of a competitor's website.
Other

User Experience

Refers to how a user interacts with and experiences a product, system, or service.
Link Building

Infographics

Infographics are files in which information or data are presented using images and graphics.
Measurement

Session

A group of user interactions with your website that take place within a given time frame.
Measurement

Pages / Session

The average number of pages viewed by a visitor during a session.
Link Building

Disavow File

It is a .txt file that is created to disavow spam backlinks.
Measurement

Organic Traffic

The traffic that comes from accessing the site directly from visitor queries on search engines.
Measurement

New Users

Each visitor landing on a website is identified by Google Analytics with a unique ID.
Measurement

Landing Page

Refers to the page a user lands on after clicking on a link in an email, ad, etc.
Measurement

Impression

Refers to how many users view a web pages on search engine results pages.
Link Building

Black Hat Link Building

Black hat link building refers to link building strategies utilized by actors who attempt to rank higher in search results by exploiting backlinks.
Measurement

Google Analytics

A free performance analysis tool that provides detailed information about visitors to a website.
Measurement

Fetch As Google

A free tool available on Search Console.
Measurement

Exit Page

The last page viewed by a visitor during a visit.
Measurement

Conversion Rate Optimization (CRO)

Conversion rate optimization refers to the practice of increasing the percentage of users who perform a desired action on a website.
Measurement

Conversion Rate

Defined as the number of visitors to a website, who complete the desired action out of the total number of visitors.
Measurement

Click

Refers to the action of a user visiting a website after doing a search on a search engine.
Measurement

Bounce Rate

Bounce rate refers to visitors that leave a web page without engaging with its contents.
Measurement

Average Session Duration

A metric that reports the average amount of time users spend on your website.
Measurement

Average Position

The average of the top positions of a website across all search results.
Technical SEO

Resizing Images

Refers to the process of converting an image file in such a way that it consumes less space.
Technical SEO

Gzip Compression

Refers to the process of combining and compressing similar indexes, repeated texts, and spaces in a source file.
Technical SEO

Compressing Images

Refers to the process of optimizing and resizing images in order to increase the loading speed of pages.
Technical SEO

Heading Tags

Refer to tags that provide information about the hierarchy of content on a web page.
Technical SEO

Hreflang Tag

Refers to tags for specifying the language and geographical targeting of a webpage.
Technical SEO

Htaccess File

Refers to configuration files that allow restrictions and arrangements on a server.
Technical SEO

HTML Sitemap

Sitemaps specially designed for users are called HTML sitemaps.
Technical SEO

Image Sitemap

Sitemaps that list URLs containing visual content.
Technical SEO

Indexing

Indexing refers to allowing bots crawling and indexing a webpage.
Technical SEO

Domain Age

Domain age represents how long it has been since the domain was first registered.
Technical SEO

Generic Domains (gTLD)

Refer to domains formed out of words with a dictionary meaning that have no suffix.
Technical SEO

Domain Authority

Refers to the rating that represents how powerful and authoritative a domain is.
Technical SEO

Lazy Loading

Refers to the practice of delaying the load of an object on a page until the point at which it is needed.
Technical SEO

Domain

Addresses that allow Internet users to access websites are called domains.
Technical SEO

Log File

Refers to files in which the transactions and movements of users are recorded on a daily basis.
Technical SEO

Disallow Command

A command used for web pages that are not to be crawled and indexed by bots.
Technical SEO

Meta Description Tag

Refers to a tag that provides information to users about the relevant web page on the results pages.
Technical SEO

News Sitemap

Refers to sitemaps where webpages with news content are listed.
Technical SEO

Noindex Tag

Refers to tags for pages that are not to be indexed by bots.
Technical SEO

Pagination Tags

Refer to tags that allow linking between sequential pages and provide navigation.
Technical SEO

Crawling

Crawling refers to the process whereby bots systematically browse through a website.
Technical SEO

Cookies

Small text files saved on users' devices by websites are called cookies.
Technical SEO

Protocol

Refers to rules and standards for how communication between the browser and the server takes place.
Technical SEO

CDN (Content Delivery Network)

Refers to the network technology that enables data to be transmitted over servers in certain locations.
Technical SEO

Canonical Tag

A self-referencing canonical tag ensures that multiple versions of the page don't get indexed separately.
Technical SEO

Robots.txt File

Refers to text files that contain access permissions to websites for bots.
Technical SEO

Cache

It is a type of memory that allows users to engage with the relevant web page faster on their next visit.
Technical SEO

Schema (Structural Data Markups)

Refers to markups used to help bots better understand the content on pages.
Technical SEO

Search Query

A phrase or a keyword combination users enter in search engines.
Technical SEO

Website Speed Optimization

Refers to practices to provide faster access to websites.
Technical SEO

Search Operators

Special characters and commands that extend the capabilities of regular text searches.
Technical SEO

Sitemap

Refers to xml extension files that allow bots to examine the website faster and in more detail.
Technical SEO

Sitemap Command

Refers to the Robots.txt command that shows bots the path to the sitemap.
Technical SEO

Soft 404

Refers to situations when the website server sends a 200 OK status for a page, but Google thinks the page should return a 404 code.
Technical SEO

Code 509

A status code indicating that the server has reached its monthly hosting traffic limit.
Technical SEO

SSL Certificate

Refers to a digital certificate that establishes a secure connection between websites and users.

Subdomain

Refers to a domain that is part of another domain.
Technical SEO

Code 504

A status code indicating a technical issue with the server.
Technical SEO

Server Status Codes

Refers to the three-digit responses that a server gives to a browser's request.
Technical SEO

Code 503

A status code indicating that the server is either too busy to respond or under maintenance.
Technical SEO

Crawl Budget

Refers to the number of time bots are willing to spend crawling a given site.
Technical SEO

Code 502

A status code that occurs when the server receives a negative response from a different server.
Technical SEO

Title Tag

Refers to a tag that specifies the title of a web page.
Technical SEO

Code 500

A status code indicating that there is a server-related problem.
Technical SEO

Code 410

A status code indicating that the web page is not on the relevant server, definitively and permanently.
Technical SEO

Code 404

A status code indicating that the web page is not on the relevant server.
Technical SEO

URL Shortening

Refers to shortening long and complicated links into more manageable URLs.
Technical SEO

Code 403

A status code indicating that access is not allowed or the relevant web page is banned.
Technical SEO

Third Party Resources

Refer to external resources not originally included in a website.
Technical SEO

Code 400

A status code indicating that the server could not process the request due to a problem with the browser.
Technical SEO

Country code top-level domains (CcTLD)

Refers to a two-letter Internet top-level domain specifically designated for a particular country.
Technical SEO

Code 302

A status code indicating that a web page has been temporarily redirected.
Technical SEO

Code 301

A status code indicating that a web page has been permanently redirected.
Technical SEO

Video Sitemap

Refers to a sitemap with additional information about video hosted on pages.
Technical SEO

Code 200

A status code indicating that the server has responded successfully.
Technical SEO

Redirect Loop

Refers to web pages offering endless redirects to other pages.
Technical SEO

Redirect Chain

Refers to cases where websites are redirected to other sites more than once.