The process of optimizing and reducing the resolution of an image on a given web page in order to increase the loading speed. The factor of loading speed is a very important website performance benchmark both in terms of search engine results and user experience. Therefore, webmasters should create web pages that load as fast as possible. Otherwise, a significant number of users may leave the relevant web page without waiting for the page to load. One of the prominent reasons for slow loading speed is images. Images with high resolution and size will negatively affect the loading speed of the web page. Therefore, high-resolution images should be compressed before being uploaded to the web page. Image compression can be easily done by means of several paid and free tools.