Anchor text refers to the hyperlinks that are used to direct users to another page. Anchor texts are used in internal and external linking activities. While external hyperlinks are identified as backlinks, anchor text links can be used to move from one page to another within the website or to direct users to a page where there is detailed information about a term. Anchor texts used on a page should be written as hyperlinks in bold or in different colors so that they stand out.

Authority Links

Anchor Text