Anchor text refers to the hyperlinks that are used to direct users to another page.
Reference links that direct users from one website to another are called backlinks.
Black hat link building refers to link building strategies utilized by actors who attempt to rank higher in search results by exploiting backlinks.
Hyperlinks that are brand names and direct users to the brand website are called brand anchor texts.
Hyperlinks on a page that do not work for one reason or another are called broken links.
Developed by Majestic, Citation Flow is a metric that is calculated using the number of backlinks on a website.
Compound anchor texts are hyperlinks that possess the characteristics of different types of anchor texts.
It is a .txt file that is created to disavow spam backlinks.
When an external link from a website is marked as "dofollow", it means that the origin site passes its authority to the destination site and Google knows about it.
Hyperlinks containing the targeted keyword are called exact match anchor texts.
Links whose font colors are the same as the background of a website are called hidden links.
Infographics are files in which information or data are presented using images and graphics.
Hyperlinks that direct users from one page to another within a website are called internal links.
Webmasters can serve as guest bloggers on different websites operating in their field of activity.
Link Bait is the method by means of which interesting and quality content that users will willingly share with the people around them is created.
Websites that contain a large number of irrelevant links are called link farms.
Link juice is the ranking potential distributed among the relevant pages or websites through hyperlinks.
Money anchor texts are hyperlinks that contain keywords which the website getting the backlink uses to achieve sales.
Naked links are hyperlinks that use the URL itself as the anchor text rather than a keyword.
Nofollow tag is the href rel tag that gives the signal to the search engine bots to disregard specific links.
Hyperlinks that contain words that are not keywords or brand names are used are called other anchor text.
This is a metric developed by Google to measure the importance of website pages.
The value showing the number of different domains from which a website has backlinks.
Artificial, bad, or manipulative links are called spam links.
The "sponsored tag" is used for hyperlinks that are advertisements, sponsored, or paid placements.
Developed by Majestic, Trust Flow is a metric that measures the trustworthiness of websites.
The tags used in backlinks given through user-generated content are called ugc tags