Link Building

Black Hat Link Building

Black hat link building refers to link building strategies utilized by actors who attempt to rank higher in search results by exploiting backlinks.
Link Building

Brand Anchor Text

Hyperlinks that are brand names and direct users to the brand website are called brand anchor texts.
Link Building

Citation Flow

Developed by Majestic, Citation Flow is a metric that is calculated using the number of backlinks on a website.
Link Building

Compound Anchor Text

Compound anchor texts are hyperlinks that possess the characteristics of different types of anchor texts.
Link Building

Disavow File

It is a .txt file that is created to disavow spam backlinks.
Link Building

Dofollow Link

When an external link from a website is marked as "dofollow", it means that the origin site passes its authority to the destination site and Google knows about it.
Link Building

Exact Match Anchor Text

Hyperlinks containing the targeted keyword are called exact match anchor texts.
Link Building

Internal Links

Hyperlinks that direct users from one page to another within a website are called internal links.
Link Building

Guest Posting

Webmasters can serve as guest bloggers on different websites operating in their field of activity.
Link Building

Link Bait

Link Bait is the method by means of which interesting and quality content that users will willingly share with the people around them is created.
Link Building

Link Farm

Websites that contain a large number of irrelevant links are called link farms.
Link Building

Link Juice

Link juice is the ranking potential distributed among the relevant pages or websites through hyperlinks.
Link Building

Money Anchor Text

Money anchor texts are hyperlinks that contain keywords which the website getting the backlink uses to achieve sales.
Link Building

Nofollow Tag

Nofollow tag is the href rel tag that gives the signal to the search engine bots to disregard specific links.
Link Building

Other Anchor Texts

Hyperlinks that contain words that are not keywords or brand names are used are called other anchor text.
Link Building

Spam Link

Artificial, bad, or manipulative links are called spam links.
Link Building

Sponsored Tag

The "sponsored tag" is used for hyperlinks that are advertisements, sponsored, or paid placements.
Link Building

Broken Link

Hyperlinks on a page that do not work for one reason or another are called broken links.
Link Building

Infographics

Infographics are files in which information or data are presented using images and graphics.
Link Building

Referring Domains

The value showing the number of different domains from which a website has backlinks.
Link Building

Trust Flow

Developed by Majestic, Trust Flow is a metric that measures the trustworthiness of websites.
Link Building

UGC Tag

The tags used in backlinks given through user-generated content are called ugc tags
Link Building

What are Hidden Links?

Links whose font colors are the same as the background of a website are called hidden links.
Link Building

What does Backlink mean?

Reference links that direct users from one website to another are called backlinks.
Link Building

What does PageRank mean?

This is a metric developed by Google to measure the importance of website pages.
Link Building

What is Anchor Text?

Anchor text refers to the hyperlinks that are used to direct users to another page.
Link Building

What is Naked Link?

Naked links are hyperlinks that use the URL itself as the anchor text rather than a keyword.