Link Bait is the method by means of which interesting and quality content that users will willingly share with the people around them is created. Such content may be comprehensive and informative, as well as entertaining. Link Bait content should be interesting, useful, original, and worth sharing. The aim of such content is to win users' recognition and create as many backlinks to the website as possible. Google always encourages getting backlinks naturally; this method is one of the most prominent ways of doing so.