Backlinks are one of the important ranking factors. Some webmasters who are aware of this fact have resorted to manipulative and unethical ways. Link building methods used to quickly climb in the rankings by deceiving Google and manipulating backlinks are called black hat link building methods. Non-organic and paid links are among the most prominent black hat link building methods. Google always encourages organic backlinks. Therefore, webmasters should definitely refrain from manipulative link-building methods. Otherwise, if noticed, such activities would cause the respective website to be penalized by Google.