Hyperlinks containing the targeted keyword are called exact match anchor texts. This can be exemplified by creating a hyperlink with the keyword "SEO" that navigates the users to a page that is ranked in the results of the query "SEO" and where information about search engine optimization is given. In short, it is when the external page exactly matches the respective anchor text. Exact match anchor text is one of the most important types of anchor text used in SEO.
