The tag that provides information to users about a given web page in search engine results. Thanks to the meta description tag, users can be informed about the content of a given web page, as well as be assisted in accessing the said page. Special attention should be paid to ensure that these tags are relevant to the page content, as well as intriguing, summative, and salient. In this way, hesitant users who have not decided which web page in the search engine results they want to visit can also be assisted to find the right page for them. Meta description tags must appear correctly and completely on the search result page and their length should be between 55 and 165 characters.

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