Refers to a tag that specifies the title of a web page. This tag informs both search engine bots and users about the content of the web page in question. Title tags should be salient and informative of the content of the respective website, as they are one of the first things that users pay attention to in search engine results pages. Although there is no limit on the length of title tags, for them to be displayed correctly and completely, they should not exceed 70 characters. Among important ranking factors, these tags must include the targeted keywords.