The term “Ranking Factors” describes the criteria applied by search engines when compiling the rankings of their search results. It is known that Google takes into account more than 200 metrics and signals when creating search engine results pages. While some of these ranking factors are well known, some factors are also referred to as ranking factors by webmasters. Webmasters should take into account widely known and accepted ranking factors when editing and developing their websites to achieve top search engine rankings.
