Impression refers to how many users view web pages on search engine results pages. In other words, when a user performs a query, all pages on the first page of the search engine results page get a view. The same applies to those on the second page if the user views results on the second page. It can be assumed that pages with higher views attract more visitors. However, web pages with a poor position may not attract as many visitors as expected even if they have a high number of page views. For example, if a web page is on the first page, but slides down the rankings, most users will not be tempted to visit that page. So, it will be a website with a high number of views but few visitors. Meaningful results can only be obtained through a side-by-side review with other metrics.