Measurement

The average of the top positions of a website across all search results.

A metric that reports the average amount of time users spend on your website.

Defined as the number of visitors to a website, who complete the desired action out of the total number of visitors.

Direct traffic, a Google Analytics metric, refers to users entering a URL into their browser to directly access the website.

Conversion rate optimization refers to the practice of increasing the percentage of users who perform a desired action on a website.

The last page viewed by a visitor during a visit.

A free tool available on Search Console.

Offers data based on Google Search, which shows how frequently a particular search term is searched by users.

Refers to how many users view a web pages on search engine results pages.

Each visitor landing on a website is identified by Google Analytics with a unique ID.

The traffic that comes from accessing the site directly from visitor queries on search engines.

The average number of pages viewed by a visitor during a session.

Paid traffic is characterized by the fact that it comes from paid promotions or advertisements.

Tools that help you keep track of all your rankings on your target keywords.

It is a free Google tool that helps monitor the performance of a website and allows users to take a number of actions related to that website.

SEO Visibility, a scoring metric, is an indicator of how visible a website is in search results.

Bounce rate refers to visitors that leave a web page without engaging with its contents.

A way to compare different versions of strategies to figure out which performs better.

Refers to the action of a user visiting a website after doing a search on a search engine.

Defined as the ratio of the total number of clicks to the total number of impressions.

A free performance analysis tool that provides detailed information about visitors to a website.

Refers to the tool that allows you to manage custom codes and tags on the website.

Refers to the page a user lands on after clicking on a link in an email, ad, etc.

A group of user interactions with your website that take place within a given time frame.