Measurement

SEO Visibility

SEO Visibility, a scoring metric, is an indicator of how visible a website is in search results.
Measurement

Search Console

It is a free Google tool that helps monitor the performance of a website and allows users to take a number of actions related to that website.
Measurement

Rank Tracker

Tools that help you keep track of all your rankings on your target keywords.
Measurement

Paid Traffic

Paid traffic is characterized by the fact that it comes from paid promotions or advertisements.
Measurement

Google Trends

Offers data based on Google Search, which shows how frequently a particular search term is searched by users.
Measurement

Google Tag Manager (GTM)

Refers to the tool that allows you to manage custom codes and tags on the website.
Measurement

A/B Test

A way to compare different versions of strategies to figure out which performs better.
Measurement

Direct Traffic

Direct traffic, a Google Analytics metric, refers to users entering a URL into their browser to directly access the website.
Measurement

CTR (Click Through Rate)

Defined as the ratio of the total number of clicks to the total number of impressions.
Measurement

Session

A group of user interactions with your website that take place within a given time frame.
Measurement

Pages / Session

The average number of pages viewed by a visitor during a session.
Measurement

Organic Traffic

The traffic that comes from accessing the site directly from visitor queries on search engines.
Measurement

New Users

Each visitor landing on a website is identified by Google Analytics with a unique ID.
Measurement

Landing Page

Refers to the page a user lands on after clicking on a link in an email, ad, etc.
Measurement

Impression

Refers to how many users view a web pages on search engine results pages.
Measurement

Google Analytics

A free performance analysis tool that provides detailed information about visitors to a website.
Measurement

Fetch As Google

A free tool available on Search Console.
Measurement

Exit Page

The last page viewed by a visitor during a visit.
Measurement

Conversion Rate Optimization (CRO)

Conversion rate optimization refers to the practice of increasing the percentage of users who perform a desired action on a website.
Measurement

Conversion Rate

Defined as the number of visitors to a website, who complete the desired action out of the total number of visitors.
Measurement

Click

Refers to the action of a user visiting a website after doing a search on a search engine.
Measurement

Bounce Rate

Bounce rate refers to visitors that leave a web page without engaging with its contents.
Measurement

Average Session Duration

A metric that reports the average amount of time users spend on your website.
Measurement

Average Position

The average of the top positions of a website across all search results.