Visitors diverted to a website via paid advertising activities such as keyword-based payments, social media ads, display advertising, and video advertising to rank higher on search results pages are referred to as paid traffic. Websites can reach out to more users in a shorter time by paid advertising. Paid advertising implemented with the right strategies can increase conversion rates. When a website attracts more users via paid advertising, this will reflect positively on the number of users taking desired actions, such as purchasing and subscribing. In other words, advertising traffic is also a very important factor, besides organic traffic, in terms of the number of visitors, conversion rate, and brand awareness. Webmasters can view paid traffic through Google Analytics and Google Search Console, just like other sorts of traffic. New strategies can be developed by analyzing returns from advertising campaigns.
