OpenAI Ads Manager
ChatGPT Ads Management
At Zeo, we have been part of the digital growth journey of more than 500 brands. We are now bringing this experience, from search ads to social media, from SEO to GEO, to the newest surface for advertising: ChatGPT.
We started testing OpenAI Ads Manager with our overseas accounts before it launched in Turkey, and today we manage campaigns in both the Turkish and international markets. So that your brand appears at the right moment in the conversations where your product or service is needed, we build end-to-end ChatGPT ad strategies, from account setup to measurement infrastructure, from context hints to reporting.
OpenAI Ads Manager
ChatGPT Ads Management
Account Setup &Campaign Management
From business verification to user permissions, from campaign goals to budget and bidding strategy, we set up your OpenAI Ads Manager account from scratch. We position and manage standard and product feed campaigns daily, based on your goals.
Context Hint Strategy
ChatGPT Ads has no keyword list; instead, you describe in plain text which conversations your ad should appear in. We identify what your target audience asks ChatGPT at the moment they need your product, using search and site data, turn this into context hints, and continuously improve them based on results.
Pixel & Conversions APIConversion Tracking
There is no optimization without the right signal. We set up the OpenAI pixel, standard events, and server-side Conversions API together with deduplication, and improve your measurement quality by tracking the Event Quality Score.
Product FeedCampaigns
We bring our experience from Google Shopping and Meta Catalog to ChatGPT. We connect your product feed to Ads Manager, keep your price, stock, and product information up to date, and manage the process so your ads are generated directly from your catalog.
Ad Copy &Policy Compliance
On ChatGPT, headlines and descriptions get cut off after the first few words in most placements. We write short copy that places the key message in the first characters, and check the consistency between the ad, image, and landing page against OpenAI's ad policies to reduce the risk of rejection.
Reporting &Cross-Channel Comparison
We report ChatGPT performance side by side with Google Ads and Meta, within the same attribution window, so it's easy to read. We clearly show which spend actually drives results, broken down by platform, device, and country.
A quick overview for those unfamiliar
What is ChatGPT Ads?
ChatGPT Ads is OpenAI's advertising platform that allows brands to run ads within ChatGPT. Ads are managed through OpenAI Ads Manager with a campaign, ad group, and ad hierarchy, and appear below ChatGPT's response as a separate card labeled as an ad.
The ad system works independently from the chat model. Advertisers cannot influence ChatGPT's response; they can only show their own message in the space below the response. Ads are shown to users on ChatGPT's Free and Go plans. As of September 16, 2026, businesses in Turkey can also open ad accounts and target Turkey in their campaigns.
How it differs from search ads
How Does Targeting Work on ChatGPT?
On Google Ads, you target based on keywords; on Meta, based on interests. ChatGPT Ads has neither. You describe which conversations your ad is relevant to in plain text, using context hints, and the match is decided together by the context of the conversation, your landing page, and your ad copy.
That's why a successful ChatGPT campaign doesn't start with a keyword list, but with the questions users ask at the moment they have a need. The landing page is also part of targeting. A page that doesn't cover the same topic as the ad makes both matching and ad approval more difficult.
The Zeo Team
How do we approach ChatGPT Ads?
In a new ad channel, the advantage goes to whoever measures it earliest and learns fastest.
We started testing ChatGPT Ads with our overseas accounts before it launched in Turkey. We tried out every step of the panel ourselves, from account settings to conversion setup, and we bring this documented experience into our clients' campaigns.
Our process starts with measurement, not the campaign itself. We set up pixel and Conversions API before the campaign goes live, and define conversion events according to your business goals. This way, we make sure the algorithm learns with the right signal from day one.
For targeting, we make use of your search term reports, ChatGPT-driven traffic in GA4, and our GEO team's AI visibility analyses. We use data to identify what users ask ChatGPT within your brand's category, and write context hints accordingly.
We manage ChatGPT Ads not as a standalone experiment, but as part of your performance marketing mix. We compare results with Google Ads and Meta using the same metrics, and report them with the clarity needed to decide together where your budget works more efficiently.
The ChatGPT Ads Process
Every brand has a different goal, measurement infrastructure, and demand pattern on ChatGPT. That's why we start by assessing how meaningful ChatGPT is as an ad channel for your brand's category. We determine, based on data, which product or service, in which market, and with what budget it should be tested.
Once the test plan is clear, we set up the measurement infrastructure, launch the campaign, and continuously optimize context hints, bidding strategy, and ad copy from the first weeks onward.
Analysis & Test Plan
Setup & Launch
Optimization & Reporting
Our Clients'
Thoughts about Zeo
See our clients' thoughts about Zeo team and Zeo's work.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man/hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
Didem Namver, Sr. Head of Digital
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager
We strictly follow the regulations and algorithms that can change at any time; We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Emre Baykal, Director of Digital Marketing
Our clients'
Case Studies
In our opinion, a real success makes itself mentioned a lot. Moreover, in areas such as SEO and Performance where organized work is needed, this success is the result of a true team work. We sat before the camera with our clients which we created great jobs together and talked about the processes that brought us this success. In our last video, you can view our work as a Case Study by Google, in which we have proven ourselves on the Performance side in addition to SEO.
About our ChatGPT Ads service
Frequently asked questions
What does
Zeo community do?
In our opinion, having a strong vision in AI is one of the most important values that an agency can add to your brand. To set out to follow the analysis and data on this path. Every year we attend conferences like Mozcon, Searchlove and BrightonSEO as a team. A relatively large number of digitizations take place as embedding.
Largest digital marketing event
in Eastern Europe
We are the organizer of Digitalzone, the largest digital marketing conference in Eastern Europe and the MENA region, held every October. In 2026, we'll be hosting the conference for the 13th time, bringing together over 700 attendees with more than 15 international speakers to help them stay on top of 360-degree digital marketing and all its innovations.
At our Digitalzone Meetups, we cover the most current topics with a leading digital marketing expert from the industry and a Zeo professional. Our events, where we share knowledge and experience in areas such as AI, SEO, and PPC, offer attendees free opportunities for networking and knowledge transfer.
Global conferences
We attended
as speakers
