GEO Consultancy
Generative Engine Optimization
As Zeo, we have cooperated with more than 500 brands to ensure their digital success to date. Although our story begins with publishing the first SEO blog in the MENA region in 2006, we are now pioneering the structural transformation into Generative Engine Optimization (GEO).
As an agency that has grown with its deep expertise in search architecture, we offer more than basic consultancy; we provide detailed, data-driven strategies to maximize your brand's citation, share of voice, and sentiment in the new "Zero-Click" era of AI-driven synthesis.
Our
GEO Services
AI Visibility &"Share of Model" Audit
We benchmark your brand's presence in generative responses against competitors using advanced metrics like Citation Rate and Sentiment Score. We identify the "Zero-Click" gaps where your competitors are cited, and you are not.
"Cite-Magnet"Content Engineering
We rebuild your content using "Fact-Maxing" and "Inverse Pyramid" protocols tailored for Machine Readability. By embedding high-entropy statistics and direct definitions, we turn your pages into primary data sources for AI synthesis.
Knowledge Graph &Entity Architecture
We secure your place in the AI's understanding of the world. Through advanced Schema implementation and real-time data feeds, we define your brand entities explicitly, preventing hallucinations and ensuring accurate "Zero-Click" answers.
Consensus &Sentiment Optimization
LLMs trust "consensus" platforms over brands. We manage your narrative on high-trust ecosystems sentiment in your favor and establish semantic authority.
A summary for the synthesis era
What is GEO?
GEO (Generative Engine Optimization) is the practice of adapting digital content to improve visibility in results produced by generative AI, shifting focus from traditional search engine rankings to machine-generated answers.
Unlike SEO, which optimizes for clicks, GEO optimizes for inclusion, citation, and sentiment, ensuring your brand is synthesized directly into the AI's narrative. It represents a fundamental shift from the "retrieval" model of links to a "synthesis" model of direct answers, defined by researchers as optimizing content for the "Principle of Least Cognitive Load".
For the Zero-Click future
Creating GEO Strategy
Effective GEO strategy moves beyond keyword stuffing, which can negatively impact AI visibility, and focuses on the "GEO Trinity": Content, Authority, and Technical structure. It requires creating "cite-magnet" content rich in statistics and expert quotes, which research shows can boost visibility by 40%.
The goal is no longer just traffic; it is to maximize "Share of Model" and "Citation Rates" by establishing your brand as a primary data source in the Knowledge Graph and ensuring real-time schema accessibility for AI crawlers.
How does Zeo team create the best
GEO strategies
In the era of Generative AI, we believe the goal is no longer just to "rank" but to be "synthesized."
Our process begins not with keywords, but with measuring your "Share of Model" and "Citation Rate" using advanced analytics. We analyze exactly where Large Language Models (LLMs) rely on your competitors instead of you, shifting the focus from capturing traffic to capturing the narrative in a "Zero-Click" world.
To turn your brand into a primary source, we execute the "GEO Trinity": Content, Authority, and Technical structure. We re-engineer your digital assets using "Fact-Maxing" and "Inverse Pyramid" techniques to ensure high machine readability, while simultaneously implementing real-time Schema markups. This ensures that AI crawlers like GPTBot and ClaudeBot don't just index your content, but understand it as a trusted entity within the Knowledge Graph.
Beyond implementation, we manage your semantic authority through continuous "Competitor Citation Gap Analysis" and sentiment monitoring on consensus platforms. As the internet evolves from an "Answer Engine" to an "Agentic Web" where AI performs tasks, we prepare your infrastructure to be action-ready, ensuring your brand remains indispensable in the emerging Citation Economy.
GEO Transformation Process
When shifting from SEO to GEO, we acknowledge that Generative Engines process information fundamentally differently than traditional search engines. We cannot rely on a uniform keyword list; instead, we create a dynamic "Share of Model" roadmap. We prioritize actions that establish your brand as a primary "entity" in the Knowledge Graph, ensuring you are cited as the source of truth in the zero-click economy.
Before execution, we benchmark your current visibility using advanced analytics tools. We identify exactly where Large Language Models (LLMs) rely on your competitors instead of you, creating a "Citation Gap" analysis that forms the foundation of our strategy—prioritizing the high-impact fixes that drive immediate AI visibility.
Audit & Benchmark
The GEO Build
Run & Optimization
Our Clients'
Thoughts about Zeo
See our clients' thoughts about Zeo team and Zeo's work.
We were working with a global supplier on SEO before. Accessibility and process management were a little more difficult with these teams. At the same time, in terms of budget, global suppliers were more costly for us due to exchange rate differences and man/hours. When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step.
Didem Namver, Sr. Head of Digital
As MediaMarkt, we have been working with Zeo for 6 years in a very tight and coordinated way to manage our SEO processes. We receive the highest level of feedback from Zeo on increasing and improving our organic traffic. It is very enjoyable to get fast support on all our issues 24/7 and to work with Zeo to better embrace and continuously improve our brand, and we recommend it to everyone.
Yiğit Ertem, Ecommerce Web Channel & PIM Department Manager
We strictly follow the regulations and algorithms that can change at any time; We need to act quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. The Zeo team has become a stakeholder in success by looking at our optimization processes and our brand as their own value. As the Acıbadem Healthcare Group family, we would like to thank all the Zeo team, who work tirelessly, constantly improve, and do not compromise on keeping their energy high under all circumstances!
Emre Baykal, Director of Digital Marketing
Our clients'
Case Studies
In our opinion, a real success makes itself mentioned a lot. Moreover, in areas such as SEO and Performance where organized work is needed, this success is the result of a true team work. We sat before the camera with our clients which we created great jobs together and talked about the processes that brought us this success. In our last video, you can view our work as a Case Study by Google, in which we have proven ourselves on the Performance side in addition to SEO.
About our GEO consultancy
Frequently Asked Questions
What does
Zeo community do?
In our opinion, having a strong vision in GEO is one of the most important values that an agency can add to your brand. To set out to follow the analysis and data on this path. Every year we attend conferences like Mozcon, Searchlove and BrightonSEO as a team. A relatively large number of digitizations take place as embedding.
Largest digital marketing event
in Eastern Europe
We are the organizer of Digitalzone, the largest digital marketing conference in Eastern Europe and the MENA region, held every October. In 2026, we'll be hosting the conference for the 13th time, bringing together over 700 attendees with more than 15 international speakers to help them stay on top of 360-degree digital marketing and all its innovations.
At our Digitalzone Meetups, we cover the most current topics with a leading digital marketing expert from the industry and a Zeo professional. Our events, where we share knowledge and experience in areas such as AI, SEO, and PPC, offer attendees free opportunities for networking and knowledge transfer.
Global conferences
We attended
as speakers
