When a user visits a website, Google Analytics starts a session for that user. The length of time the user spends on the website is also recorded by Google Analytics. Average session duration is a metric that reports the average amount of time users spend on your website. It is a very important metric for websites. An analysis should be performed to determine why it is low on web pages where visitors are expected to spend more time. By looking at the situation from the perspective of the user, related problems can be identified and corrected. This allows users to spend more time on the relevant web pages.

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