It is a free Google tool that helps monitor the performance of a website and allows users to take a number of actions related to that website. Since the data is provided by Google's main sources, it is one of the tools with the highest data accuracy. Search Console provides detailed information about a website's search appearance, the traffic it receives, its visitors, and its crawling history. Performing analyses on the basis of such data, webmasters can make adjustments to their strategies and campaigns or create new ones.