Since search engine bots cannot perceive images on a page as humans do, they may not be able to make sense of images in a completely accurate manner. Therefore, it is very important that each image on a website is named appropriately. The name of the image should accurately describe the relevant image and not be too long. For example, it would be more SEO-appropriate to name an image containing a person driving a white sports car as "white sports car" instead of just "car". It is also recommended to use as many keywords as possible in the image name.
