Images are one of the most important elements that attract users and make them want to spend more time on a website. However, high-resolution and unoptimized images will increase the page load time, which will negatively affect both the user experience and SEO performance of the website. Optimizing the images on a page by means of various compression processes without compromising their quality is called image optimization. Apart from reducing the size of the relevant image, optimization may include changes to be made in the title or alt text tag of the image.