The rating that represents how powerful and authoritative a domain is. Developed by Moz, this rating can take a value between 1 and 100. A website's search engine ranking performance generally shows parallelism with its domain authority score. High domain authority denotes high search engine ranking performance. There are a number of factors that affect the domain authority score, which are primarily the domain age, the number of backlinks, backlink quality, originality, and the quality of the content.