Pieces of code that enable the display and analysis of various types of information about the incoming traffic after the campaigns. Added to the URLs, these pieces of code make it possible to analyze various types of information regarding visitor behavior such as incoming traffic and the channels from which the traffic was received. Thus, the campaign budget can be drawn up again in line with the analysis results, and the investments made in different marketing channels can be re-evaluated. These analyzes and their results can be viewed on Google Analytics.
“example.com?utm_source=zeo&utm_medium=blog&utm_campaign=last_post”
