Beauty & Personal Care

2023 Beauty & Personal Care Sector Report

We share with you our comprehensive 2023 digital marketing report for the Beauty & Personal Care industry in UAE.

The Beauty & Personal Care market is thriving and is one of the fastest-growing consumer markets, driven in particular by the brands in the industry. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine. In this report, which we examined on a year-by-year and Q4 basis in 2021 and 2022 in Beauty & Personal Care, you can examine the changes in traffic volume, traffic shares of websites, channel usage, user intent, and keyword searches in the sector, as well as trends and predictions for 2023.

According to Statista's research on Beauty & Personal Care in the United Arab Emirates, the analysis of revenue amounts by segments in the sector between 2014 and 2022 is as above. Forecasts for 2023 to 2027 can also be observed in the table. In comparison with other segments, personal care products are most in demand.

According to the research conducted within the framework of online revenue distribution in the beauty and personal care sector, it can be said that there has been a significant increase in the volume of online revenue after the pandemic, and the foreseen online revenue volume in 2025 will be two times higher than in 2020.

A comparison of the fourth quarters of 2021 and 2022 was made and search volume changes were analyzed by taking approximately 4,000 keywords with the highest volume, where the websites with the highest traffic in the industry were ranked together. When the monthly search volumes of the words considered were observed, it was determined that 23.33% more searches were made in the fourth quarter of 2022 compared to the same period in 2021.

Challenges in the industry

The widespread use of digital marketing methods increases competition in this industry. Especially after Covid-19, the Beauty and Personal Care industry started to take more place in the online world. Businesses that have not efficiently established their presence in the online environment are likely to lose customers. The difficulty of following beauty trends as they change day by day and keeping up with technological innovations.

Opportunities in the industry

Although digital marketing has become widespread, it is not applied correctly by most businesses, so applying it correctly provides an advantage, working with an agency or a person specializing in digital marketing. This also provides convenience to carry out all the necessary work for your business and to follow all updates. The more effective use of social media platforms after the pandemic is a place where brands that want to emphasize their products' advantages and get ahead of their competitors can realize these wishes.