2023 Q1 Automotive Industry Report

In this report, we examined the Automotive industry in the UAE on a Q1 basis in 2022 and 2023, we have compiled trends and predictions for 2024, as well as changes in traffic volume, traffic shares of websites, channel usage, user intent, and keyword searches in the sector. 

The automotive sector in the UAE experienced a downturn due to the coronavirus. Currently, the sector is in the process of recovery.

An analysis of vehicle sales by segment shows that SUVs have the highest share in 2023. SUVs are expected to maintain this rate in 2024. After SUVs, medium cars account for the highest vehicle sales.

The automotive sector in the UAE is undergoing a digital transformation, with digital marketing playing a key role. Key variables include online purchasing and migration to digital services. Intensifying competition has created a need for personalized content. Therefore, it is necessary to prioritize user experience, offer personalized content, and follow industry trends. It is important to embrace these changes in the UAE automotive sector, which is undergoing digital transformation.

Lastly, artificial intelligence has become widely used in the automotive industry. Companies in this sector can make greater use of AI systems to provide personalized vehicle recommendations and improve the customer experience The industry data analyzed showed a growing interest in electric vehicles in the UAE. This presents an opportunity for brands to create targeted digital campaigns to drive demand for electric vehicles. At the same time, increasing the digital presence of companies will allow them to reach more potential customers.