An exit page is the last page viewed by a visitor during a visit. It may not always mean anything on its own to know what page the visitor viewed before leaving the website. But there might be something wrong if the vast majority of users are leaving the website after viewing the same page. Webmasters can access data about Exit Page through Google Analytics. If the reviewed data shows that there is something wrong with the website, this should be addressed immediately to prevent an exodus of users from the website. In such cases, Exit Page helps webmasters to identify problems with web pages.

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