Queries of users who know what they are looking for and search for a helpful resource are called queries with navigational intent. The users determine the websites they want to access before they perform such queries. What is needed is a little help from the search engines in accessing the websites in question. Users who have navigational intent usually perform a targeted query instead of typing the full URL into the address bar (ex. the query "facebook" made on search engines). In such queries, it is quite difficult to compete with the website targeted by the users. However, these queries are the easiest to analyze in terms of user intent.

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Search Intent