Frequently Asked Questions About Our SEO Service
You can have specific concerns right before you deal with a new partner. First of all, the time aspect of making a wrong decision in a 12-month SEO process, in which you will make a valuable time investment, will probably outweigh your financial loss. That’s why we have compiled the frequently asked questions from you from our years of experience.
Should I choose SEO agencies or consultants who guarantee first place with specific keywords in search engine results?
Arama motoru optimizasyonu (SEO) çalışmaları sizin arama sonuçlarında belirli kelimelerde değil birçok farklı aramada listelenmenizi sağlar. SEO çalışmaları uzun bir süreç ve emek istemektedir. Optimizasyon çalışmalarının geri dönüşünü almanız 4 ay ila 1 yıl sürebilmektedir. Sizi hızla ilk sıraya taşıyan çalışmalar kısa vadede olumlu olsa da uzun sürede web sitenize zarar verebilir. Bu nedenle arama motoru optimizasyonu geniş perspektiften bakan, bu çalışmanın iki tarafın da emeği ile gerçekleşecek bir çalışma olduğunun bilincinde bir ajans ya da danışman ile çalışmanızı öneririz.
Should I choose SEO or SEM?
The answer to this question may vary depending on your target audience, your sector, your position in the sector, your KPIs and your budget. While the SEO work you do on your website will provide more long-term success and higher ROI (Return On Investment), with SEM work you can show only as much success as you pay. Our opinion will be to provide support with SEM activities periodically according to the needs of your site, instead of choosing between SEO and SEM works. For example, it is very important that you continue the AdWords work for words that contain your brand searches. As an example; Let’s target the words that you pay a lot of money in SEM but also turn into good conversions also in SEO, so that we can shift the budget we will save in the long term to different groups of words, which will enable us to establish a more effective campaign.
How are the bids for SEO services determined?
There are many elements that affect SEO service offers. The most important of these are the tools used, the consultants, the capacity of the site and the operations that can be done, the demands from the customer.
What kind of a path does Zeo take about negative SEO?
The most critical point of negative SEO work that is done intentionally or unconsciously is to make an accurate determination. Zeo consultants first examine all external links (backlink) that come to the website that they think are exposed to negative SEO work. It carries out the review process through 5 different tools, one of which is a tool produced by its own R & D efforts. The main reason Zeo uses many different SEO tools is that, it wants to reach the most detailed data and deliver operations with maximum efficiency to the customer.
In the analyzes conducted through these tools, links that negatively affect the authority of the website are determined. These links are collected in a list and then shared with Google via the rejection tool provided by Google. The main purpose in doing this is to emphasize that these links are created entirely outside our control and that they are a negative intentional effort to reduce the authority of our website. Zeo analyzes the backlinks from beginning to end, provides detailed information about the customer, and then these links are rejected via the Disavow Links Tool
through Google Search Console to terminate their connection to the website and complete the entire process.
What is on-site SEO work and what does it do?
The main purpose of on-site SEO studies is to observe if the components underlying the site function correctly and improve them. Zeo starts the process with the technical review of the website. The performance and technical aspects of the website are improved so that Google bots can accurately analyze the website and provide users with the most accurately indexed pages. In order to do so, tools that simulate Google bots verbatim are used. In addition to Zeo’s own tools, on-site SEO analysis tools from many different partners are also used. Based on the results of these tools, it is determined how Google and other search engines see our web pages and what kind of errors there are. In order to solve these errors, Zeo consultants conduct their research and operations, then share their work with the technical teams or IT departments of the websites. With the corrections made, web sites are now indexed much more ideally by Google, reaching many more relevant users, and appearing in relevant search results.
What is off-site SEO work and what does it do?
GGoogle’s basic algorithm, PageRank, were before us as the numbers that represented the values of web pages for many years. However, because of its structure open to manipulation, some time ago, Google stopped updating and sharing this data. Although Google has stopped updating this value the conclusion that it is important has not faded away, because its basic logic is comprehended by many webmasters. In short, just as in our social life, to be recommended by reliable and quality sources create an image that the recommended person or object is reliable and has quality. Google thinks that “if a website is receiving links from truly reliable and high-quality sources, (meaning recommended and referenced by them,) then that website is of good quality and suitable to be shown to users. But with the passing of time, since this turned from a natural reference and linking system to fully paid work and a non-natural structure, Google started to not to update PageRank values.
Zeo’s point of view here is to create works that we can really acquire a link for. Our content marketing service is the basis for our off-site SEO work. We provide users with interesting and shareable content, and assist in the sharing of those on different websites. Our design team and our content team collaborate to produce content that will attract and benefit the potential users of our clients and share those on different websites.
How are SEO consulting fees determined by Zeo?
Zeo initiates a preliminary analysis process to determine the needs of the project. In this process, the site’s traffic values of the last 2 years , the distribution of traffic according to channels, the position in the competition, traffic receiving and failing keywords, compatibility level to Google parameters and domain authority are queried. This query is made into a report and all details are shared with the potential customer. In this context, if the customer comes with a request for a quotation, Zeo uses data acquired to calculate the consultant / hour need to create the cost evaluation and shares the proposal with the requesting unit.
What is the user experience (UX) and the SEO relationship?
User experience optimization has many points in common with on-site SEO work. While UX optimization studies focus mainly on improving the experience of users visiting web pages and enhancing their sales conversions, SEO also allows Google and its users to index their web pages in the most accurate way possible. Therefore, one of the key elements of a correctly constructed site SEO study is that user experience optimization is also provided in the most accurate way.
How soon can I see the results of SEO work?
We need to look at the SEO work in 3 parts as consultant side, brand side and Google. The consultant, your SEO agency, is responsible for identifying problems and indicating how to solve them. The brand is obliged to take the necessary actions to solve the problems. Google’s reaction is awaited for when these two parts are resolved in an integrated and fast way (within the timeline asked by your SEO agency). In a 12-month SEO operation plan, a positive traffic increase can be observed after the first six months.
How can I tell if my current SEO agency has improved my site well?
SEO work is not a work that can succeed as soon as it begins due to its natural structure. Based on the current situation and investment amount, it is probable to develop strategies for 3 months, 6 months and 12 months. SEO work starts with the correction of your technical structure. Therefore, the decrease in the number of errors found in your technical reports may indicate that the process is progressing well. Success in SEO is not an increase in 1 or a few keywords, but can be summarized as an improvement in tens, or hundreds of keywords found / targeted at a result of the keyword analysis on a category level. So, assuming you’re an e-commerce site, it shouldn’t be considered a success if you’re only ranked # 1 in the number 37 red stiletto keyword. Although an increase of a few ranks for 200 words you target in the Women’s Shoes category can be seen as a success.
Do you guarantee success?
Your SEO consultant will determine a strategy based on your technical qualification, your position in the competition – your competitors’ SEO investment, your short-mid-long term plans and priorities during the initial meeting with you. Since the most basic situation in SEO operation is to ensure that the technical infrastructure of the site is compatible with Google parameters, the process will start with the improvement of your technical infrastructure. This improvement will have an order from very critical to less critical problems. As the technical problems begin to improve, Google’s likelihood of recognizing our site will increase. In this direction, we will have to strengthen our content to ensure that our traffic to our site will be transformed into meaningful and relevant audience traffic, which will enable us to reduce the rate of high-quality traffic leaving our site quickly. While we deal with our technical and content problems, we will need to control the links to our current site in order to strengthen our domain authority as a parallel work. Zeo launches its operational processes weekly due to its agile project principle. It considers 1 month as 4 parts and reports to the brand every week with technical, content, off-site and measuring topics.
How does the reporting process of SEO work?
SEO operations do not solely depend to your SEO agency for its success. Your SEO agency is obliged to share with you how to solve the current problems and to formulate a strategy according to competitor analysis. As a consultant party, it has no obligation to directly make technical changes. In other words, by specifying how to solve your technical problems, it will clarify the actions to be taken by the brand. The quicker the brand’s technical team acts on the changes for site, the greater the chance of success. Your SEO agency can show the potential in your industry, and share the traffic / visibility percentage that it aims to achieve. However, it will be misleading to guarantee success under any circumstances.
Does AdSense have an impact on SEO?
There is no direct relationship between AdSense, which is a publisher product for Google advertising and SEO performance. However, since if a website uses content areas as intense ad inventory or positions the ad placement more prominently than the page content, it will hurt user experience, it can cause negative changes in the behavioral metrics of visitors within the site . This may mean negative signals for the website in question.
What are the benefits of managing SEO and AdWords operations by the same agency?
Using organic traffic data for search engine advertising can be quite useful for cost optimization. Google Ads spending can be shaped by monitoring keyword performance in the organic channel. At the same time, a prioritization map can be issued for organic studies depending on the quality of the traffic produced by the paid results. The management of paid and organic traffic operations with teams who have instant communication with each other accelerates the decision making process and helps the action plans to be implemented in swift manner.
Which criteria should I choose my SEO agency with?
For starters, digital marketing is a very complicated service area to determine a fixed fee for, without making a analysis. Therefore, it will be advantageous for you to work with an agency where you can have a personalized analysis and then get pricing. In addition, you should not be working with agencies that give you 100% guarantee. Each customer has to proceed with a unique road map and the measurements speak for themselves in the process. Therefore, it will not be healthy for any agency to give a clear guarantee of success or a duration of the operation from the start. We recommend that you make your choice of agency considering these.
How long doing SEO would be enough?
You should not expect that you will be able to move your site to the top of Google and stay there continuously after applying SEO work for a certain period of time. Google’s constantly renewed infrastructure and algorithms may result in the opposite of the previous rules. Therefore, you need to constantly follow new developments, optimize your site in this direction, and serve your site in an infrastructure that complies with the current ranking factors.
What does Zeo do?
Zeo is a structure established as an SEO agency. The purpose of the main service that it offers to its customers can be summarized as adapting their websites to Google’s algorithms so that Google Bots sensing these adaptations improve the sites ranking to the top ranks for many words with different structures.
In addition, we started to provide consultancy services on the advertising side due to the requests from our happy customers. In addition to Google ads, we also advise you on how to comply with the advertising strategies of Social Media channels.
We give you the answer to the question “How should SEO content be appropriate?” with our SEO consultancy, but if you are asking for content creation, we direct you to another one of our operations, icerik.com. Our service, which has over 300 writers and 10 editors, aims to give you the support to provide content in all formats you need.
Does Zeo make technical arrangements?
Zeo is a consulting company. It aims to increase your visibility by moving the technical infrastructure requested by the search engines to your site. However, after optimization suggestions, the technical correction part is the your and your IT team’s responsibility.
What is taken into account when writing content that is compatible with SEO?
When we think of SEO-focused content, we can’t just think of a keyword-focused content anymore. Given the constantly evolving search engine algorithms, original content with quality come at the top of all the criteria. The agenda items such as semantic search and NLP are becoming more and more important. SEO-compliant content is now a topic that should be handled in a versatile way.
Is content creation part of SEO consulting?
SEO consultancy from Zeo offers suggestions on the suitability of content to SEO, but content writing is not within the scope of consultancy. As demanded, one of Zeo’s other subsidiaries, icerik.com
was established to support your content creation needs. More than 300 writers with potential to fulfill all your content demands on any subject after the approval from 10 editors are at your service.
What is the impact of web design on SEO?
In an ideal scenario, the relevant website works both visitors and search engine bots when it comes to a design where the user experience and SEO are built together. Considering that site speed is one of the ranking factors, the simplicity of the code rate will both have a direct impact on performance, and on SEO, where a more ideal crawling environment will be created for bots in html / text content ratio.
What are Google’s free services?
The following are Google-based tools that you can take advantage of for SEO free of charge:
– Search Console
– Google Analytics
– PageSpeed Insights
– Structured Data Testing Tool
– Mobile Compatibility Tool
What may be the trends in SEO in 2019?
– Mobile Firs Indexing
– Mobile Site Speed
– AMP & PWA
– Featured Snippets
– Structured Data
– Voice Search
– Mobile Pages with High User Experience
– Content Creation According to User Intent
topics will be the main trends of 2019.
How does the blog page impact SEO?
A high quality blog page has a direct impact on organic traffic by enabling you to communicate intimately with the target audience. On the SEO side, it also provides extra links to blog content by improving the on-site link flow. It also indirectly contributes to directing visitors to sales channels and also has a positive impact on brand awareness and reputation. The informative blog content may also indirectly contribute to backlink acquistion by being interacted or by being shared.
Do you need a programmer team to do SEO work?
The technical SEO concept is of great importance for our site to be crawled and indexed in a healthy way. In this case programmer teams and SEO departments should definitely work together.
How are the appropriate keywords determined for SEO?
Priority task is to identify the personas according to brand aims. To whom do we address, for what are we adressing for, what is the result we want to see here? If the keywords to be targeted are considered independent of these, your SEO project cannot be successful. The second important point is the correct identification of the competitors. One of your competitor brands might not be a competitor in online market, or you may encounter different competitors.