As Zeo we have supported more than 300 brands to be successful in digital to date. Although our story begins with our publishing of the first SEO blog on this field in Turkey in 2006. As an agency which has grown with its power in SEO, we have a lot of successes we can share with you in this field due to the solution recommendations we provided as a result of the detailed analyses, rather than the basic consultancy with which we are very experienced with.
A Summary for those who do not know: What is SEO?
In short, SEO, is an abbreviation for “Search Engine Optimization” in English. SEO, one of the most important fields in digital marketing field, is also known as “Search Engine Optimization” in Turkey. Learning efficiently the ranking criteria of Google and other search engines who aim for producing the most relevant, correct and explanatory results for the queries made by users, thus enabling to create the process of the necessary optimizations for these is called SEO.
For beginners: How is SEO done?
According to what we have learned from many successful campaigns in the world, SEO is a team work from start to finish. Alas, it is not possible for a company to reach a point simply by paying money and not providing any team support to a SEO agent/consultant. It is necessary to understand that SEO is an “experience optimization” and to include all teams that can better the experience to the project. We can include content creation, IT support with technical corrections, or new ideas acquired from user familiarization sessions with product team to the SEO construction process. We suggest you follow ZEO Blog and ZEO TV for detailed information.
How does ZEO team approach SEO?
In our opinion, the SEO process is not only the effort made to obtain the rankings. Basically, we think that what we do is based on the fact that people who lead different questions / queries to Google are guided to the most useful result as a result of a very powerful algorithm. In this context, we believe that projects that do not have value proposal or do not want to produce it can’t produce an effective SEO result. While serving our clients as an agency we focus on: creating the page / content that can be the most useful search result (content-oriented SEO approach), making it easier for the search engines to reach the content in a technical sense (technical SEO improvements) and increasing the value of this content at the web level (link / mention improvements). Our team, participating in many conferences such as the world-famous Mozcon, Searchlove and BrightonSEO in this field, is implementing a world-class SEO process by adapting it to the dynamics of the targeted market. Our management team, who has been invited as speakers to conferences in different European countries such as England, Germany and Italy, works with our main team to implement this vision in the most effective manner. In addition, we continuously follow and share all developments with each other.
SEO Analysis Process
When we consider that each brand’s priorities and needs are different, we cannot talk about a uniform SEO analysis process. While starting the SEO analysis process we create a project plan, by prioritizing the jobs that will contribute quickly, and by asking the right questions to understand all the requirements in our initial meeting with the brand. If we go before that, after we ask our potential customers about their product / service, during the preparations we make for the meetings, we prepare a preliminary analysis report that touches the issues we wish to mention, which may bring wins. If you want to explore how standard flow should be, you can take a look at the flow used in the SEO analysis process we have prepared for you:
What do our clients think about Zeo?
In our opinion, when an agency focuses on the process and moves away from producing results, it reduces its benefits to the customer. That’s why Zeo works on the strategy that will serve the client’s KPI’s right from the beginning of all SEO processes. As a result of the great cooperation we have with our customers’ teams, we achieve results we are proud of.
“Our story of meeting with Zeo as the Yolcu360 family emerged as we set our goals in the field of SEO. We had a good content team, but we needed an expert to guide this team technically. At this point, we quickly achieved our goals thanks to Zeo, which can quickly coordinate with our team, produce fast solutions and make quick replies. Behind our SEO operation, there is The Zeo team, which can be consulted at any time of day, on every subject and it gives us power. Working with a solution partner like Zeo in a highly competitive market is one of our biggest advantages.”
Oktay Volkan Alkaya
Social Media & Content Manager – Yolcu360
“Zeo is always solution-oriented and bring fast solutions. This is one of the outstanding features of them. Their analyses, solutions, and reports have always been very satisfying and guiding. You can get answers to your questions in the fastest way because they always follow technology and trends in their fields closely.”
E-Commerce Manager – Little Caesers
“The experience that impressed me most in Zeo; to meet our expectations in the best way, they created a very intimate, close and fast communication environment. They have a great, professional, experienced, fast support and solution providing team. Their analyzes, the solutions they offer, and the reports they share are certainly very satisfactory and guiding. Digitalzone, which they perform every year, is an event definitely not to be missed. If you want to work with experienced, high quality people who show ways and find solutions, you are at the right address.”
Business Development & Digital Marketing Manager – Hepsipay
“As Altınbaş, it is very important for us to display our products and special campaigns for our customers at the top ranks. With Zeo’s disciplined and project management-based solid operations, we started to get results in a short time. We offer our thanksto the Zeo Agency for their effective work on this matter.“
E-commerce Manager – Altınbaş
“We needed to follow the regulations and algorithms that can change at any time and take action quickly. At this point, Zeo has become a partner that meets all our expectations with its professional, innovative and solution-oriented approach. As Acıbadem Health Group family, we would like to thank all Zeo team who work tirelessly, continuously developing and do not compromise on keeping their energy high in all conditions! “
Associate Director Of Digital Marketing – Acıbadem
“We made a deal with the Zeo Agency in 2016, when we were developing an e-commerce site instead of our old corporate website, to manage all the SEO activities during and after the site transition. We had a very successful site transition process and we maintained our ranking in the words we were strong. Moreover, we have dominated the sunglasses market in Google rankings with successful on-site SEO work done in the development stage of our e-commerce site, with the right content and link development strategies; As of 2018, we are in the first page of 250 of the 500 keywords we follow with the highest volume and we are on the first page in 483.”
Head of E-commerce – Atasun Optik
” We were facing technical difficulties in improving the SEO performance of our website. That’s when we decided to work with Zeo to find solutions. The team has a very high level of technical knowledge and equipment.They analyzed our site very well, and developed solutions for us. We got clear and specific results. Besides, it was very important for us to convey their technical knowledge in a clear and detailed way. We were also impressed by the fact that Zeo has improved the performance of our website to a great extent, has undertaken the business meticulously. Now we see the Zeo family as a good business partner that we can always reach. “
Corporate Communications Responsible – Saint-Gobain
” When we started working with Zeo, we first went through an audit, fixing the results and problems. After these processes, we placed SEO in a strategic place for digital marketing and created an always-on SEO strategy for our brands and implemented it step by step. At this point, Zeo defined our needs with a point shot and produced solutions. We have been working together since 2018. While we are receiving services from Zeo Agency, we are in contact with a team of experts who follow the business closely and make fast and clear return to needs. At the same time, they always take us one step further with their proactive suggestions and actions. “
Head of Digital Marketing and eCommerce – Pepsico
” We have received a high ROI on our SEO investment by making big sales in about 6 months. With the CTA buttons added to our website, our demo demands increased by 72.3% compared to the pre-Zeo era. They are creating a serious catch eye effect for you especially in acquiring new customers. With regular reports you receive, you know where you are and what actions should you take. Zeo is an agency that knows what you are doing and how you do it as much as you do. Knowing your products and services as well as you do, doing all the necessary research, it brings out the best search results for you. Thanks to their quick responses and good relations, you know that there is a team that supports you at any moment. “
Marketing Manager – Bimser
“We are delighted to have worked in harmony with the Zeo Agency team. After we met with Zeo Agency, we started to get positive results in content suggestions and brand recognition.”
Vice President – Hobium
Innovative, young, eager and fast. In short, Zeo. Zeo Agency, which made it feel that it was Turkey’s most dynamic, innovative and energetic agency during the period we were working together, adds strength and meaning to the Kuveyt Turk’s internet sites with its non orthodox ideas and practices.”
Senin Bankan Marketing Specialist – Kuveyt Türk
During the years we have worked together, we have the privilege of getting service like the first day we started to cooperate from a company with a dynamic and innovative team that doesn’t lose anything from business excitement and quality service understanding. We would like to thank each team member for their service and dedicated work by adopting our brand like their own company’s brand.”
Digital IT Manager – Yves Rocher
Success Stories of Clients with Zeo
In our opinion, a real success makes itself mentioned a lot. Moreover, in areas such as SEO and Performance where organized work is needed, this success is the result of a true team work. We sat before the camera with our clients which we created great jobs together and talked about the processes that brought us this success. In our last video, you can view our work as a Case Study by Google, in which we have proven ourselves on the Performance side in addition to SEO.
Frequently Asked Questions About Our SEO Service
You can have specific concerns right before you deal with a new partner. First of all, the time aspect of making a wrong decision in a 12-month SEO process, in which you will make a valuable time investment, will probably outweigh your financial loss. That’s why we have compiled the frequently asked questions from you from our years of experience.
Which consultants will help you?
In Zeo Agency, the SEO department works entirely on the basis of agile management principles. At the beginning of the project, the manager assigned to the project with the role of “Product Owner” is responsible for all project communications and strategies. All the work items to be made during the project are readied according to the briefs prepared by our team and our ScrumMaster and presented to you according to the PO’s control. We would like to introduce you to some of the names that will guide your Search Engine Optimization strategy, in case we work together.