Didem, who graduated from Dokuz Eylul University Faculty of Business Administration in 2021 with a marketing specialization, was included in internship programs in order to see business life more closely while she was at the university. During this time, she realized her interest in digital marketing. She started working in the Marketing department after her graduation. As a result of these experiences, she gained experience in social media, content production, and customer analysis. She continues her second undergraduate education at Anadolu University-Public Relations and Advertising Department. Currently, she works as a Senior Marketing Specialist at Zeo.