User experience refers to the extent to which a web page, mobile app, product, or service generates satisfaction and a positive experience on the side of the user. From an SEO point of view, webmasters must make their websites more user-friendly to please users. Google never fails to emphasize the importance of the concept of user experience. From this perspective, one should treat user experience as a very broad concept. In other words, the loading speed of a web page, its contents, visual appeal, design, or even a button on the page directly affect user experience. For this reason alone, websites should provide users with the best possible experience for improved SEO.