User intent refers to the reasons why users perform a given query, and it is a concept of significant importance for both websites and search engines. Search engines aim to provide users with results most relevant to their intent. Therefore, websites should analyze the purpose of the queries performed by their target audience and offer them the most relevant results. Users immediately leave pages that are irrelevant with their intent, which will send negative signals to search engines, and as the number of users who immediately leave the page increases, the page will rank lower in search results.

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Search Intent