Can, who combines an analytical perspective in finance with the dynamic world of digital marketing, graduated from Dokuz Eylül University with a degree in Finance. Although he started his career in finance, his interest in digital technologies led him to the SEO industry. He began as an SEO Intern at Zeo in September 2020 and quickly rose through the ranks, showing steady progress. Today, he works at Zeo as both a Senior SEO Executive, managing search engine optimization strategies, and a Generative AI Strategist, transforming the innovative opportunities offered by generative artificial intelligence into value for brands.