Allianz Türkiye SEO Success Story
Pioneering the GEO Frontier: Leading Insurance via AI-Driven Discovery
Allianz Türkiye operates in the insurance sector as the Türkiye branch of the global Allianz Group. With a strong position in products such as motor insurance, health insurance, and individual pension, the brand has made growth in digital channels a strategic priority.
In the highly competitive insurance sector, organic channels are positioned as a significant growth area for Allianz Türkiye. Accordingly, the focus has been placed on establishing a more sustainable and performance-oriented structure on the SEO side.
Challenges
The insurance sector is an area with limited room for maneuver in terms of SEO due to high competition and regulations. Restrictions on content language in particular made it difficult to directly apply conventional performance-focused optimizations.
During the same period, a 9.3% market contraction in motor insurance and increasing cost pressures made more efficient and sustainable growth strategies in the organic channel a priority. Additionally, technical issues such as indexing, duplicate content, and crawl efficiency across the site were also among the areas requiring improvement.
At the same time, as search behaviors were rapidly changing and AI-powered results were becoming more prominent, adapting to this new search ecosystem was also a critical matter.
Our Goal
Our focus in the Allianz Türkiye SEO project was to move visibility and traffic growth in the organic channel toward a sustainable structure.
Accordingly, the targets were set to raise SEO visibility from around 40% to 60%, to bring the mobile average ranking to the Top 10 level, and to push monthly organic traffic above 1.5 million. At the same time, achieving over 250K monthly traffic on the blog side was also among the objectives.
In addition, gaining visibility in AI-based search results and obtaining traffic from this channel were also among the priorities.
Within the scope of the work, technical SEO, content strategy, and on-site optimization processes were addressed together. Automations built with n8n accelerated technical checks, while AI-assisted quality control processes made the currency and accuracy of content sustainable.
User intent-based content frameworks, strengthening of the internal linking structure, and entity-based optimizations were aimed at achieving stronger visibility in both conventional search results and AI-powered results.
Results
- Organic Sessions: 1.7M+
- Total Organic Clicks: 3.99M+
- SEO Visibility: 39.5% → 62%
- Mobile Average Ranking: 26 → 8
- "Motor Insurance" Category Visibility (Growth): 75%+
- LLM Session Count (Annual): 13.5K+
*The work covers the period from November 2024 to March 2026. Periodic comparisons were conducted in line with the defined targets during performance evaluations.
Data was obtained through Google Analytics 4, Google Search Console, and the third-party SEO tools utilized. Traffic data from AI and LLM sources was analyzed based on the relevant session and interaction touchpoints.
