SDM Kalibra Diet SEO Success Story
31% Increase in Clicks and 46% Position Improvement
SDM Scientific Nutrition and Diet Solutions, founded in Europe 20 years ago by Endocrinologist Dr. Gilles Terracol, has been operating in Turkey since 2013. The brand strengthened its international presence in 2018 by joining the Spain-based PronoKal Group, a global leader in expert-guided weight control.
SDM’s core business involves providing high-protein, low-carbohydrate and low-fat products developed for use in Low-Calorie Ketogenic Diet programs. Produced according to European Union standards and imported in full compliance with Turkish regulations, SDM Kalibra products aim to provide effective weight control through personalized nutrition programs prepared under expert supervision.
Challenges
Since our website operates in the health sector, it falls directly into the YMYL (Your Money or Your Life) category and was strongly affected by E-E-A-T criteria. However, the lack of sufficient content to support expertise, experience and authority -as well as the absence of expert-focused pages such as dietitian profiles- led to limited keyword visibility and made it difficult to gain authority for existing queries.
The primary challenge was building an E-E-A-T focused structure that provided the trust and expertise signals required by the health industry. Additionally, even though we are not direct competitors, the fact that we were competing in the same search results as hospital and healthcare provider websites with high domain authority made gaining visibility even more difficult. Inefficient crawl budget usage, content not structured according to SEO strategy and missing meta tag structures across the site were also among the main technical and content-related issues negatively affecting organic performance.
Objective
We aimed to transform sdmkalibradiyeti.com into a powerful and authoritative digital asset fully compliant with E-E-A-T criteria. By producing regular and comprehensive content for categories and the blog, we intended to position the site not just as a product-oriented platform but also as a reference guide in the field of health and dieting.
Strategy & Implementation
In line with our strategic goals, we prioritized gaining authority for KPI keywords such as “low calorie ketogenic diet,” “sdm diet” and “kalibra diet.”
On the technical side, we resolved existing SEO issues to ensure the site was correctly crawled and indexed. To strengthen E-E-A-T criteria, we made expertise and trust signals visible by creating separate landing pages for the dietitian team and Kalibra educator dietitians.
All texts prepared during the content production process were reviewed by dietitians before publication to evaluate accuracy and scientific suitability. This allowed for the creation of a content structure that was both SEO-focused and reliable. Through regular blog content, we produced comprehensive materials that met user needs in the health and diet sector, specifically focusing on high-search-volume topics to provide all the information users need. Throughout the process, we maintained a dynamic content plan by tracking trending topics and user trends.
Results
As a result of our actions, the growth rates on sdmkalibradiyeti.com were as follows:
- Search Console Clicks: 31.35% increase
- Search Console Impressions: 67.63% increase
- Search Console Average Position: 46.15% improvement
*Search Console data compares the last 6 months of 2025 with the last 6 months of the previous year.
- Keywords in Top 3: 134.88% increase
- Keywords in Top 10: 271.79% increase
*Keyword counts were calculated by comparing data from the last month of 2025 with the last month of 2024.
