Medicana Performance Marketing Success Story
Paid Search - Lead: +51.5%,
Paid New User: +33.8%
Medicana Group, headquartered in Istanbul, is a group of companies operating in the field of Healthcare and Education.
Medicana Health Group started to serve in 1992 with its experienced and expert staff, patient satisfaction-oriented service approach that makes a difference in the health sector.
Medicana Health Group provides healthcare services to its patients with 16 hospitals in 7 provinces across Turkey, namely Istanbul, Ankara, Izmir, Konya, Samsun, Sivas and Bursa.
Oncology, Oncological Surgery, Organ Transplantation, Bone Marrow Transplantation, Neurosurgery, IVF, Genetics, Cardiovascular Surgery, Orthopedics and Traumatology, Obesity Surgery are some of the branches within Medicana Health Group.
Medicana Health Group provides world-class healthcare services to more than 5.5 million patients annually from Turkey and various geographies of the world with its multidisciplinary branch structure and its expert, experienced physicians, nurses and healthcare professionals.
Challenges
Within the framework of general health policies in the health sector, studies are carried out sensitively to carry out the advertising strategy in line with the brand's goals. In the launch processes, the studies that will lead to success in the selection of target audience, advertising media and campaign models are meticulously emphasised.
Purpose
Medicana Sağlık grubu markamızın bünyesinde yeni branşların hizmetlerin alakalı hedef kitleye ulaşması, hizmetlerle ilgilenen leadlerdeki artış, yeni hastane açılışlarında lansman süreçlerinin başarılı bir şekilde yürütülmesi noktasında strateji, bütçe optimizasyonu ve farklı bakış açılarıyla markanın hedeflerine ulaşmasında danışmanlık vermekteyiz.
Results
Paid Search
- Views: +38.7%
- Session: +29.2%
- New User: +33.8%
- Lead: +51.5%
Paid Social
- Views: +983%
- Session: +1038%
- New User: +949%
*Sonuçlar 01.08.2023/31.01.2024 tarihleri ve önceki dönem arasını kapsamaktadır.
