Technogym Performance Marketing Success Story

Paid Search: Conversion: +117%, Paid Social Conversion: +111%

Technogym is a fitness equipment manufacturer based in Italy.

Technogym Wellness Company is a world leader in the design and manufacture of fitness equipment. We provide customised solutions to private homes, fitness clubs, hotels, spas, rehabilitation centres, corporate gyms, universities, professional sports facilities and more. Technogym embodies the Wellness philosophy, which calls for a balanced lifestyle through regular exercise, healthy eating and a positive mental attitude. The company was founded in 1983 by wellness visionary Nerio Alessandri, who designed the first piece of Technogym equipment in his garage in Cesena, Italy.

Since then, the company has grown to become one of the world's leading manufacturers of state-of-the-art fitness equipment, recognised for its timeless Italian design and innovative technology. With over 2,300 employees in 14 branches in Europe, America, Asia, the Middle East and Australia, Technogym exports 90% of its production to 100 countries. Every day, more than 50 million people train with Technogym equipment in more than 80,000 Wellness Centres and 300,000 homes worldwide. Technogym has been the Official Supplier of the last 8 editions of the Olympic Games from Sydney 2000 to Tokyo 2020 and the 2018 Commonwealth Games.

Challenges

We work meticulously to determine the target audience correctly and to deliver the strategy in this direction through the right advertising channels and campaign models.

Purpose

It is aimed to increase the rate of quality leads and to make optimisations at the point of reaching the targets with the right strategies.

Results

Paid Search

• Total Users: +109%
• New Users: +104%
• Conversion: +117%

Paid Social

• Total Users: +93%
• New Users: +88%
• Conversion: +111%

*Sonuçlar 01.08.2023/31.01.2024 tarihleri ve önceki dönem arasını kapsamaktadır.