Meteksan SEO Case Study
103% Increase in Organic Visibility and 500% Increase in SEO Visibility
Meteksan Defense, operating under Bilkent Holding, was founded in 2006. Meteksan Defense brings together and coordinates the defense industry efforts of high-tech companies under a roof. Meteksan works to develop and manufacture domestic, national, original, high-tech products for the Turkish Armed Forces and other security forces. Meteksan, a prominent actor in the defense industry in Turkey, has been increasingly recognized as a global defense industry actor.
Challenges:
As part of this international SEO project, where we compete with the leading companies in the defense industry in foreign countries, we aimed to raise our visibility.
In this context, we determined that the content on the website was insufficient and the existing content was not SEO-friendly. At the beginning of the project, there were issues such as the absence of the robots.txt file and the sitemap, as well as the hreflang language tags, and the high number of pages that were not loading. There were problems that negatively affected especially loading speed and Core Web Vitals metrics. The fact that the category tree had a product-oriented structure and there was no search volume for the products in these categories were among the first points of focus at the beginning of the project.
Purpose:
Our main goal was to increase website visibility in many countries and in different languages. We focused on solving existing problems, especially the technical issues detected in the early stages of the project, and by improving the category hierarchy of the website, we created a logical structure that would be more likely to attract search engine bots. We have taken the necessary actions to optimize the website in terms of content and especially of the category, sub-category, and product pages.
Results:
- 68% Increase in the Number of Organic Sessions
- 66% Increase in the Number of Organic New Users
- 500% Increase in SEO Visibility Score
- 67% Increase in Search Console Clicks
* Comparison between the data of the period between the start date of the project and today and the period before that.
(10.11.2019 - 09.08.2020 & 10.08.2020 - 10.06.2021)
- 103% Increase in Search Console Impressions
* Comparison between the data of the last 6 months and the period before that.
(17.06.2020 - 16.12..2020 & 17.12.2020 - 16.06.2021)
