Hyundai SEO Case Study

82% Increase in Organic Sessions Thanks to SEO Optimization 

Hyundai Motor Company is a South Korean multinational automotive company. Kia Motors (33.88%) and Genesis Motors are subsidiaries of Hyundai Motor Company. Hyundai operates in many fields, including construction contracting, automobile, shipbuilding, insurance, electronics, and logistics.

Entered the Turkish market in 1990, more than 1.8 million Hyundai vehicles have been sold in Turkey since 2002. Hyundai is one of the most popular automobile brands in Turkey and offers quality service with 60 authorized dealers around the country. 

Challenges:

We noticed there were various crawlability issues on the website, when the home page was completely removed from the index for several days. Another problem was that Googlebot crawled the website very rarely.

When we dived deep, we saw that users trying to go to the Hyundai website were redirected to the local dealer’s website. We detected that since the default IP address location of the search engine bots is a completely different country, Googlebots may had difficulty crawling the local sites of other counties as well as the Turkish website.

Considering that the websites of automobile brands have lost 30% to 50% traffic during the COVID-19 pandemic, we wanted to bring together different actions that could both attract organic traffic to the website and benefit users and our client.

Purpose:

We aimed to create a better website structure in-line with Google guidelines to offer users a better experience, as well as to give more technically accurate signals to engine bots; so, we shared the geotargeting structure we thought was ideal with the relevant Hyundai global team. Also, in order to restore the traffic lost during the COVID-19 pandemic, we made several suggestions related to the content, as well as providing information and page development recommendations, both in-line with industry reports and by investigating competitors.

By blending keyword research, internal linking structure, and information architecture activities, we aimed to increase our organic performance on keywords that we had visibility. We made advancements to offer a better website experience and performance in general by improving the architectural structure.

Results:

• Number of Organic Sessions (YoY): 82+%
• Number of Organic Users (YoY): 68+%
•  Bounce Rate (YoY): 17-%

* Comparison of 1-year data from periods 2019-2020 and 2020-2021, respectively (YoY).