Otsimo SEO Case Study
89% Increase in the Number of Organic Sessions and 88% Increase in the Number of Organic Users!
Otsimo is an internationally certified and award-winning special education game company founded under the supervision of child psychologists and trainers to support the education of children with autism spectrum disorder, down syndrome, and learning difficulties. Otsimo has two applications for special education and speech therapy. The products of this Turkey-based initiative were translated into five languages and are now used in 217 countries around the world.
Otsimo, which has created together with educators and families more than 100 games for use in special education, has developed a free Augmentative and Alternative Communication (AAC) module for children with speech difficulties, which was used by more than 400,000 children.
Challenges:
In the beginning, apart from the technical errors, we encountered deficiencies in aspects such as outreaching strategy, backlinks, off-site SEO, external and internal linking, harmful links, and content strategy.
At the beginning of the project, apart from the technical errors, we encountered issues with outreach strategy, backlinks, off-site SEO, external and internal linking, and harmful links.
Purpose:
Our main objectives were improving our rankings on target keywords, primarily in the USA, attracting more organic traffic to the website, also achieving better rankings and gaining more authority via external links from relevant, high-quality websites.
We first eliminated the technical problems on the website. Then, we made suggestions on different aspects such as outreach strategy, internal linking, natural backlink building, content strategy, E-A-T improvements, structural data markups, and page improvements. After the implementation of the necessary optimizations, we started to see improvements in the organic traffic data. The DR (Domain Rating) score of the website has increased by 2 points. We currently continue to receive moreorganic traffic by creating new SEO-friendly content on the blog.
Results:
- Number of Organic Sessions (YoY): 89+%
- Number of Organic Users (YoY): 88+%
- Number of Organic New Users (YoY): 87+%
- 2-point Increase in the DR (Domain Rating) score
* Comparison of data from the period between the beginning of the project to today and the period before. (18.09.2019 - 21.06.2020 & 18.09.2020 - 21.06.2021)
