Simisso SEO Case Study
SEO Visibility Score Has Increased by 259% and the Number of Keywords That Attract Traffic Has Increased by 111%
Simisso is the e-commerce venture of Sevinç Tuhafiye, which is Samsun's largest wholesale haberdashery company. Sevinç Tuhafiye has been operating as the Black Sea regional dealer and wholesale distributor of a variety of brands for 40 years. After thorough research and survey efforts, simisso.com was established in August 2017 by third-generation managers who saw the future of the industry and trade in electronic commerce, offering customers hundreds of brands, thousands of products, and the most competitive prices.
Turkey's largest haberdashery website, Simisso.com offers customers approximately 30,000 products. This number amounts to 100,000 when variants are included.
Challenges:
Due to the fact that Simisso.com was working with a company that provided a ready-made e-commerce platform, we faced several challenges. This architecture was insufficient in terms of many aspects that directly affected the website speed and user experience.
Among the SEO challenges we had resolved while enhancing this ready-made architecture that was insufficient in terms of many on-page issues were adding H meta tags to category pages, constructing hreflang tags, handling structural data, and improving the product filtering section of the website.
Purpose:
When we first started working with Simisso, we observed that although the product range was wide, the right target audience in the right locales could not be targeted with the right products as the category page needed improvement. So, in order to create an ideal category page, dozens of new categories had been created and unnecessary categories were either eliminated or merged. Thus, we aimed to achieve optimization by creating the most relevant pages for the keywords we aimed to target.
Since we could not proceed as we wanted on the technical SEO side, we re-focused a significant part of our efforts to establish an attractive category page and enrich the categories in terms of products and content. We identified the products that our client did not sell but the search volume of which was above a specific level and shared them with our client. We suggested to our client to try to promote these products. This suggestion brought about a significant increase in traffic and sales numbers.
We created content for the established categories. While creating the said content, we paid extra attention to using all relevant keywords, be it low or high-volume, to the respective category. In this way, we aimed to attract traffic to the website through low-volume keywords for which competition is less when the desired ranking could not be achieved in queries of high-volume keywords for which competition is fierce. Consequently, we were able to increase the variety of keywords from which we get traffic. We ensured that this range of keywords encompassed sales-oriented keywords especially.
Results:
- 259% Increase in SEO Visibility Score
* The comparison between data from September 2020, when we started working with the brand, and June 2021.
- 111% Increase in Number of Keywords that Attract Traffic
- 448% Increase in Top 3-Ranking Keywords
- 498% Increase in Top 10-Ranking Keywords
* The Number of Keywords Attracting Traffic; comparison between September 2020, when we started working with the brand, and June 2021.
- 193% Increase in Search Console Clicks (YoY)
* Comparison between the March-June period of 2021 and the same period last year.
(17.03.2020 - 16.06.2020 vs 17.03.2021 - 16.06.2021)
- 276% Increase in Non-Brand Search Console Clicks (YoY)
* Comparison between the March-June period of 2021 and the same period last year.
(17.03.2020 - 16.06.2020 vs 17.03.2021 - 16.06.2021)
