136% Increase in Clicks and 195% Increase in SEO Visibility!


Established in 2006, TatilVillam operates in two offices in Kaş and Fethiye, with a staff of 20-25. The mission of TatilVillam's is to be a world-renowned Turkish company offering smooth and reliable on-site villa rental services. TatilVillam provides villa rental services and continues to expand its portfolio and service network, and it allows for the renting of villas with a high level of quality.

Challenges:

We found at the beginning of the project that there was thin content in the blog regarding travel guides, activities, and latest news. Apart from technical problems, there were problems related to the crawlability of the website as well. There was a serious downtrend as there was only one page directing users to other pages. In particular, there were critical problems in the category and sub-category hierarchies, as well as the structures with which products were presented to users. 


Purpose:

Technical improvements to be implemented in order to solve the crawlability problem and to introduce the structure of the website to both users and search engine bots were among our top priorities within the scope of the project. Accordingly, improvements were made with a customer-oriented approach to eliminate these issues.

With the client, we decided to prioritize achieving better rankings in the queries of competitive keywords such as villa rental, regional pages, villa types, and rental villa service, and to improve the pages to be presented to users. With the help of the TatilVillam team, which provided dedicated support in implementing software-related suggestions, we focused on improving the rankings of the keywords related to the service TatilVillam provides by eliminating the crawlability issues. We also made the necessary improvements in the content on the blog related to topics such as travel, activities, and the latest news, in addition to providing guidance on the issue.

Results:

  • 132% Increase in the Number of Organic Sessions
  • 123% Increase in Number of Organic Users
  • 195% Increase in SEO Visibility Score
  • 125% Increase in the Number of New Visitors
  • 136% Increase in Search Console Clicks

* Comparison between the data of the period between the start date of the project and today and the period before that.

(19.09.2020 - 16.01.2021 & 01.02.2021 - 15.06.2021)