SEO-friendly content that is not outdated and can be continuously consumed by users is called evergreen content. Therefore, news content, fashion content, or content created for special occasions cannot be regarded as evergreen content, since they will fall from favor in time. Also, not all current content can be considered evergreen content. If the content in question is in constant demand and still being consumed long after the date of posting, it then can be considered as evergreen content. "What", "how-to", "tips on", or "best of" lists are the best examples of evergreen content. In order for such content to be consumable for a long time, it must be of high quality. Evergreen content will drive continuous traffic to the website in question as it is constantly consumed.