The domain name visitors use to access a website has a great deal of significance. The domain name selected should be salient and memorable. Domains created from root noun phrases and words with a clear dictionary definition are called gTLD (generic top level domain). To exemplify, “” would be a good choice for a fashion-related website as both the domain name and the domain extension are generic. It would be wrong for only the domain name to be generic; the domain extension should also be generic. The most popular domain extensions are “.com”, “.net”, and “.org”.

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