A method used by Google that examines the relationship between content and keywords used in the content and user queries. Search engine bots examine and index all web pages one by one. On the search results page, Google aims to offer the users the most relevant web pages in the index. Many methods and algorithms are used to make this possible. One of the methods used by Google is the LSI, which is used to establish a relationship between the keywords in the content and the meanings of these keywords and user queries. With this method, Google aims to correctly associate the keywords or phrases used in the content with the keywords used in the queries of the users.

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