Users can access websites in many different ways. Organic traffic is the traffic that comes from accessing the site directly from visitor queries on search engines. Visitors clicking through from an ad or a social media platform are not included in this category. Organic traffic is a very important metric for websites. A well-planned SEO strategy and high-quality page content are two of the most well-known ways of increasing organic traffic. Websites that rank higher on search results tend to have more organic traffic because more users get to view them on search results pages, which directly leads more visitors. Webmasters can manage organic traffic via Google Analytics and Google Search Console.

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